This is Josh and Madison Lovell – a married couple who live in Chicago, Illinois.
Josh is in the US Navy and recently left to be stationed in Hawaii for eight months.
Before he left, Madison took it upon herself to improvise a "little bonding session" and the end result was this photo:
The photo was originally tweeted out by Madi's sister, Allu, who simply wanted to know what was going on between her sister and her brother in law. Madi couldn't actually see the tweet. "My sister has me blocked on her page," Madi told BuzzFeed News, "so I haven't seen anything.
Only hours after it was tweeted the photo has almost 10,000 retweets and multiple tweet-stealing accounts have pushed out screenshots to their millions of followers. Madi says she and Josh are "probably the weirdest couple" and that the photo was her idea (with a little help from a friend who had seen a similar photo and thought of them).
After a brief dive into the mentions of the photo it's pretty clear that Josh and Madi aren't the first to try out this... ritual.
Is this a thing people do regularly? Like, a few other accounts also tweeted out the photo of Madi and Josh and there were just... so many people who have done this.
I mean, what is this even called? Does it have a name?
Regardless of how many people have tried out (ostriching? hoodie-ing?) most people are replying to Madi and Josh's photo saying it's a perfect example of true love.
"We're just crazy," Madi said. "We're joking around with each other and laughing about 96% of the time."