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Meet The Woman Fighting To Get More Fashionable Clothing For Muslim Women

Zulfiye Tufa wants women to know that modest clothing can be chic too.

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She has an Instagram following of more than 40,000, designs and styles clothing, and is also a pharmacist.

Instagram: @thehijabstylist

Tufa's been sharing her fashion tips for a few years now, uploading photos and videos where she gives advice to her thousands of followers.

Instagram: @thehijabstylist

"The event was really good," Tufa told BuzzFeed News.

Instagram: @thehijabstylist

"It introduced the idea to people. We had only used social media to advertise, so a lot of the people that showed up weren't really sure what was going on. In total, we had about 600 people come in."

Now, she's creating an app called Mod Markit. It's for anyone looking for modest clothing that knows the struggles of finding apparel that doesn't make them look really old.

Facebook: ModMarkit

It's taking the idea of the physical Mod Markit and turning it into an app. Women will be able to buy, sell, and trade modest clothing from their own wardrobes from their phones or tablets.

"It's really hard to find nice, modest fashion," Tufa told BuzzFeed News. "Generally, it's for older women. Like, I'm in my mid-20s and one word that isn't used when describing high fashion is 'modest'".

The whole thing is designed around getting hundreds of users together, ready to share, sell, and trade their own clothes.

Instagram: @thehijabstylist

"When I see big fashion companies catering to Muslims I think it's fantastic, but I also know they're just doing it for financial reasons," she told Vice. "Modest fashion is one of the largest growing sectors of the industry."

Instagram: @thehijabstylist

It's Tufa's hope that Mod Markit will allow the "modest fashionistas" to take back their fashion, buying, selling, and trading with each other to improve all their wardrobes.

Tufa says there are plans to push Mod Markit's pop-up stores nationwide before the apps release, with Sydney touted as a likely location.

You can like the Mod Markit Facebook page here.

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