2. The campaign uses Amphlett’s “I Touch Myself” as an anthem for the new movement.
3. A video was released showing ten of Australia’s greatest female singers giving their versions of the classic Aussie hit.
Connie Mitchell; Deborah Conway; Kate Cerebrano; Katie Noonan; Little Pattie; Megan Washington; Olivia Newton-John; Sarah Blasko; Sarah McLeod; and Suze DeMarchi all came together for the project.
6. The campaign is encouraging the public to upload #itouchmyselfies to help spread the word.