'78% of marketers believe that marketing will undergo fundamental change over the next 5 years' (Accenture)
The three key drivers of this change are:
Analytics
A 2014 survey of Fortune 500 companies by OMI revealed that analytical skills are both the most desirable skill and the widest talent gap for digital marketing.
Digital
Digital budgets will account for more than 76% of marketing budgets in next 5 years.
Mobile
The overtaking of desktop internet browsing by mobile traffic in 2014.
The use of apps over browsers for websites and online functionalities.
Being the expert on all facets of a constantly shifting and evolving marketing landscape is a tall order, even for the most committed marketer. This of course, creates problems when sourcing Marketing Services. How do you know if the service being provided is a) the best you can get and b) the most suitable for your company? With the usual time, resource and budget constraints placed upon marketing teams, you need a new way to make sure you're keeping on top.
The only way is to shop for your marketing services at blur.
Here are 5 reasons why.
A Single Brief
When you sign up to blur, we help you create a single killer brief for your project. That brief is then listed on our platform in front of over 45,000 global expert suppliers.
We help you detail your requirements, and the best marketing companies across the globe compete to deliver beyond your expectations.
What does this mean for you? No more having to tailor your brief according to the limited skills of each agency on your preferred supplier list or local area.
No more sitting down at multiple lengthy agency briefing sessions, parrying back and forth around the limitations of the agency's capabilities.
No more struggling to frame your requirements, blur are on hand to help you construct the very best brief, for the very best results.
Greater Choice
Forget the days of having to choose between the same few agencies on your preferred list or in the local area, and having to limit your options. When you're limited to a small group of suppliers they have less incentive to give an improved service. This means a lack of competitive edge for you.
When you shop at blur, your brief will be opened up to over 45,000 global expert suppliers, meaning the range of responses to your brief will be greater, providing greater opportunity for innovation, value, and fresh thinking.
Flexibility
Remaining flexible is crucial to success in today's market. Using multiple suppliers through blur means that you're not tied down to prohibitive contracts and can tailor your approach through optimised channels without having to worry about suppliers taking advantage of any gaps in your specialist knowledge.
Being able to tap into the most innovative expertise and knowledge to bolster your business, without having to employ, train and retain internal experts means you can try innovative, more flexible ideas without the prohibitive cost.
You can enjoy the broad range of skills that different agencies specialize in, knowing that each project, campaign or relationship is being managed effectively, easily and safely, all online.
Speed
Imagine never having to spend all that time searching for the perfect agencies, sending briefs out to all of them, sitting through multiple chemistry meetings, spending time sorting through the pitches and shortlisting them, having budget reviews, chasing late pieces of work etc.
This is the reality of shopping for your marketing services at blur.
No more time consuming tender scoring and tedious shortlisting meetings. We do all the hard work for you by using our skill, experience and unique 'blursense' algorithm to provide you with a fantastic shortlist that is 100% laser focused on your specific needs.
No more back and forth meetings over budget adjustments or add ons. Once the budget is set, it's set.
No more chasing agencies who go silent, blur's Support team are on hand to steer each project smoothly to completion, and make sure that each deadline is adhered to.
With everything from brief to project deadlines to final payment all handled online through blur, the turnaround from initial brief to project completion is much faster, meaning greater efficiencies throughout.
Lower Costs
The great thing about shopping at blur, is that as soon as your project is kicked off, the budget is set. You supplier works entirely to that budget.
You get best service for the best price. Businesses shopping at blur consistently realize projects for 25% less than they would expect to pay their traditional providers – frequently up to 50% savings are realized, with no compromise on quality.
Many of us don't know how much we should pay for a particular services component, campaign or project. That's why our brief app starts off with ranges: so that you can decide roughly what you have to spend or think you should be spending.
Submit your brief with that range selected and we can help you to refine that budget. The blur Support team will know from experience if you're way off – in either direction.
These are just some of the fantastic benefits of shopping at blur for your Marketing Services.
This is the future of Marketing. If you're in any doubt, then it really comes down to a simple question:
You buy everything else online. Why not Marketing Services?
We hope the 5 points above have given you some food for thought. Take a look at how it works, and see for yourself how easy, effective and efficient it is when you shop at blur.
For more information, visit blur Group website: www.blurgroup.com
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