11 Bay Area Shops That Embody California Chic

Your guide to the best in the West.

1. James Rowland Shop.

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This shop is known for its famous selection of vintage shoes (think espadrilles, flatforms, clogs, etc.), but it also has a cool clothing selection in soothing, monochrome shades and natural fibers.

2. The General Store.

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Located in San Francisco's Outer Sunset neighborhood, this dreamy shop makes us want to quit city life and live in a yurt decorated with all their wares.

3. Slash.

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Slash has, hands down, the raddest selection of vintage denim in the Bay. If you're looking for a perfect pair of old Levi's, look no further.

4. PUBLIC Bikes.

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Want to feel like you're in a Wes Anderson movie set in California? Pedal around in one of these gorgeous, city-friendly bikes from PUBLIC.

5. Social Studies Shop.

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This airy, Berkeley shop features a strong selection of clothing, accessories, and home goods with a '70s-meets-'90s-meets-now feel.

6. Heath Ceramics.

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A Bay Area classic. This brand of artisanal pottery creates beautiful, simple, functional designs that San Franciscans can't get enough of.

7. Mill Mercantile.

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This shop is for all the fancy tomboys out there. Think clean lines and easy, luxe newness in an amazing array of fashion and accessories.

8. Proof Lab Station.

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Consider this the perfect place in Marin to grab a Patagonia fleece on your way to the beach. Check the sales rack to score killer deals on high-end, outdoorsy labels.

9. Gravel and Gold.

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This is the go-to shop for the nouveau hippie (see: boob print pillowcases). They also offer a range of awesome workshops, from herbalism to sandal making.

10. Little Paper Planes.

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So many cute trinkets, zines, and clothes are artfully arranged inside this Valencia Street shop. The store also offers a rotating artist residency, which keeps the vibe super fresh.

11. Voyager.

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Voyager manages to be edgy (i.e. lots of black) but still earthy with its new selection of indie labels for men and women. They also play host to mini pop-up shops starring local brands.