It's not every day that you receive an email inviting you to attend a ceremony at The White House. The Office of Digital Strategy understands that the American public wants to feel special and sets up #WHSocial at exclusive White House events.
After Bigfish teammate, Andrew Bartolotta, received that email, he started booking a plane ticket immediately.
Once at the White House, he was able to hang out with the social team, connect with a few other social media influencers, and take part first hand in the French Arrival Ceremony.
Let your followers feel special. Send them swag, invite them out to an exclusive event, or any other 'just because'.