14 Reasons To #HashtagHireMe

Here's why you should make me a member of your social media team and #HashtagHireMe

14. Killer Copy Writing

Facebook: video.php

Know the importance of concise and relevant captions in capturing a user's attention and channeling emotion to break through the noise.

13. PRSA's 2017 Young Professional of the Year

Pui Yan Fong

The award goes to a young professional in Dayton who is "a future leader in the [PR] industry."

12. Embrace New Media

Dayton Girl Problems @UDGrlProbs

BUZZER BEATER FLYERS TAKE OSU #MarchMadness

Thu Mar 20 18:20:36 UTC+0000 2014

I utilized Vine to document the Dayton Flyers March Madness run in 2014. My coverage was shared on a number of media outlets including ABC News, Total Frat Move, and Good Morning America (yes, my parents recorded it).

instagram.com

As a student in 2014, I researched, proposed and launched the UDayton Snapchat account to target prospective students. It has been credited as succsesful in higher education.

University of Dayton @univofdayton

@MelissaMurawski Congratulations Melissa! Also, sorry @uofcincy but she got our acceptance first, so we have dibs.

Thu Jan 22 21:24:12 UTC+0000 2015

In early 2015, I introduced GIFs to UD's social media strategy as a way to match a prospective student's excitement in a way that words can't.

University of Dayton @univofdayton

Hey @UDaytonAlumni, are you ready to show Indy what madness looks like? #MarchMadness #LOWD

10:15 PM - 12 Mar 2017

This lead, the following year, to making our own branded GIFs and creating a branded GIPHY channel — one of only 28 in higher education. (Yes, this is how we spell LOWD at UD)

11. Social Consulting Experience

Instagram: @vincentianvolunteers

This January I met with St. Vincent DePaul of Cincinnati's public relations and communications staff for a two-hour consultation on social media. I was able to advise them on best practices.

By talking through their goals and audience segments, we were able to make a social strategy for one of their major fundraising events for the year and start an Instagram account for their year of service program.

10. Encouraging (User) Engagement

Via Facebook

Always looking for new CTAs and ways to cultivate conversation with our users. #FlyersToFiances is in its third year and has received over 600 submissions across social!

9. Data Driven

Via Warner Bros.

Well versed in Hootsuite, Google Analytics, Simply Measured, Facebook Insights and Instagram and Twitter Analytics. I can also make beautiful reports using Google Data Studio.

8. Meme Game 💪

Instagram: @universityofdayton

Memes are always great — but on brand memes are 💯. On a related note, I'm handy with photoshop and illustrator.

7. Community Cultivator

University of Dayton @univofdayton

@berngibson1 Kiefurber 😉 Thanks for sharing your porch pup! 🐶🏡

Thu Mar 23 21:28:54 UTC+0000 2017

I never pass (p)up the opportunity for a good pun. Social media is a two-way conversation.

University of Dayton @univofdayton

@kvogesss Welcome to the team! UD was ranked #1 for "Everyone Plays Intramurals" in 2016! ✈️ (Don't worry — you're… https://t.co/A2d5DpvEJU

Fri Feb 03 17:08:21 UTC+0000 2017

Via Twitter

6. I put the "Cool!" in Co(o)llaboration

Via Fox

Host weekly meetings with social media admins from more than 15 different departments. I field questions, advise on best social practices and coordinate strategy for university-wide campaigns.

5. Content Connoisseur

Instagram / Via Instagram: @universityofdayton

Our Instagram account is ranked among the top not only in higher education but among all brands — at one point, even ranking over Emma Watson in engagement metrics. (Rankings courtesy of Iconosquare's brand index under ER.)

4. Driving Digital

Via giphy

Versed in HTML, Google Analytics, SEO Optimization and Google AdWords certified.

3. Active Listener

instagram.com / Via universityofdayton

Read 'em and retweet.

Repurposing user-generated content (UGC) has been a core part of our social strategy in order to create a two-way conversation with our audience.

2. Using Platforms With Purpose

facebook.com

One of my favorite social admins once said: "If you aren't using social media to encourage social change, what are you doing?" As social admins, we should challenge ourselves to show reality with #NoFilter.

facebook.com

One of my favorite campaigns was #CommunityMeansEveryone, which required months of planning to get through administrative approvals all the way up to the president. In the end, the campaign was named one of the "Top Social Media Projects to Pull Off in 2017."

Instagram: @universityofdayton

The campaign lived on all of our channels with a primary focus on Snapchat, featuring takeovers highlighting resources available to, and the voices of, LGBTQ+, international and minority students on campus.

And last, but certainly not least ...

1. Mad Karaoke Skills

Via giphy

*Raincheck*

Let's join forces and make this a reality.

#HashtagHireMe.