Lydia Whitmore photographed Fortnum & Mason's latest campaign, announcing the opening of a Fortnum's store in St Pancras station, London.
"I didn't want the images to seem traditional or stuffy; instead, it's slick without feeling too overdone," said Whitmore.
Her still lifes of crumpets, biscuits, and other British fare splash across billboards in the Victorian terminus and covered the Evening Standard's Friday edition.
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