On a really hot beach outside of Cape Town, South Africa,
Lipton Ice Tea placed a floating vending machine in the ocean:
What you do is swim out in groups of three:
Push a button and get an ice cold Lipton drink while getting sprayed in the face with water.
Then you drink it and flip back into the ocean.
There was a long line that formed to partake in this amazingness:
And if you paddled up they would throw you a beverage.
Sometimes the platform would get crowded with Bros.
But in all, and awesome idea Lipton!
And bring this to America!