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US residents can opt out of "sales" of personal data.
Within the past year, Yahoo changed a policy that required users to tie a valid phone number to their profile. Yahoo has always been the service of choice for old people, teenagers, idiots and trolls. Now that anonymity is a thing of the past with services under the Yahoo umbrella, we may or may not see a drop off in their most valued asset amongst people who were too afraid to ask something to real people - Yahoo Answers.