Real Designers Still Exist In the Watch World

Linde Werdelin is a relative new comer in a field of luxury sports watches dominated by industry kingpins like Rolex, Omega, and Audemars Piguet. So why is that they have garnered so much attention in the short time these boyhood friends have been making watches? We sat down with Linde Werdelin co-founders Morten Linde and Jorn Werdelin to find out. Topics we broach include what it's like to form a watch company from scratch, how these two ski-loving friends share their passions with the rest of the world via thoughtful design, their views on social media, and what we can expect from Linde Werdelin at BaselWorld 2009 and beyond.