This week, Greggs the baker caused controversy by releasing an advent calendar where a sausage roll played the part of the baby Jesus.
And, this being Britain, it didn't take long for people to go online and exploit the furore in the name of pastry-based jokes...
1.
Only in England would there be an issue where Greggs have to apologise for replacing baby Jesus with a sausage roll… https://t.co/tiILVquM2s
2.
@BuzzFeedUK How disrespectful to our lard and savour.
3.
Mary and Joseph spend the £20 voucher offered by #Greggs in apology.
4.
Leonardo Da Vinci portrait of Christ sells for record $450.3 million in New York auction #greggs
5.
Jesus fed 5000 just once, #Greggs feed millions every day but they don’t go on about it. #Greggs
6.
Greggs preparing its Easter meal deal special.
7.
I'm sorry like but Jesus was born over 2,000 years ago so how can anyone stand up and say he wasn't actually a saus… https://t.co/Z18celyBBI
8.
Once in royal David's city Stood a lowly cattle shed Where a mother laid her baby In a manger for his bed Mary was… https://t.co/CWyICwQsfh
9.
Lord Jesus, backwards, is Susejd Rol. Greggs know.
10.
Greggs replaced Jesus with a Sausage Roll. Nothing but respect for my lord and savoury.
11.
#Greggs sorry for replacing JC with sausage roll
12.
I'm sorry, the old Jesus can't come to the phone right now Why? Oh, cos he’s not a sausage roll that’s why
13.
They missed a trick by not adding the three pies men #Greggs #AdventCalendar
14.
Buyer of $450m da Vinci painting immediately regrets sending it to Greggs for restoration work:
15.
Don't see any problem with what Greggs have done, seeing as Jesus backwards is sausage
16.
Starting a new religion. Who's in? #Greggs