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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Commercial-worthy tresses from here on out.
Promising review: "I was previously using a product at Sally's that was twice the price yet nowhere near as effective as this one. I went from having black hair to blonde which was a torturous process. My hair was so frail and damaged… This isn't a miracle product but it is the best out of the 10 or so products I experimented with and I am so content with the value of this product. Every time I use this product my hair improves. I've been using it as an overnight mask and washing it out every morning. The only advice I'd give is to make sure you wash it out well or it leaves a gross residue/texture." —Taralynnmc
Price: $5.97
Promising review: "My husband and I both use a few high-end brand shampoos. I was visiting with a friend about a year ago that had this product in her shower. I tried it and loved how nice it smelled and how well it made my hair feel clean and shiny. Now, my husband and I will only use this product when we wash our hair. It is easy on our hair, smells clean, and our hair feels soft." –EMS27
Price: $6.98
Promising review: "My four-year-old has long hair and brushing it is a nightmare. We recently went on vacation to an indoor water park. Her hair was in a million knots when we got home. I picked this up at the recommendation of another mom and used it tonight. No screaming and crying. I couldn't believe it and it left her hair so soft. We love the product and are now calling it PURPLE BOTTLE MAGIC POTION because it works!" –Mommaof2
Price: $7.47
Promising review: "I have been using this shampoo since I was 20 (I am 41 now). At the beginning, I could buy it in Colombia (where I am from), but in the last five to six years, they just didn't sell the product in Colombia anymore and I started my own import. I travel a lot because of my job, and I have tried to change the product for another one I can find everywhere, but no matter the brand or the price, I always miss my shampoo... the smell... the softness... the shine of my hair... it is the best!!" –Cmsandovalh
Price: $7.23
Promising review: "I LOVE this product! I hadn't cut my hair in over a year, and it was starting to get frizzy and dry and the ends looked really bad. I used a lot of products to try to get my hair back to its normal texture and this was my last resort before getting the ends chopped off. There was an IMMEDIATE improvement in the amount of frizz, and it made my hair less dry and made it much more shiny. I highly recommend this product for thin straight/wavy hair (that's my hair type) — I can't vouch for other textures, though I believe it would be worth a try because it improved my hair dramatically (to the point when even my 11-year-old brother noticed a difference)." –HopeThisHelps
Price: $6.52
Promising review: "I love this curling iron! Very sleek and professional looking with the black and gold. Easy to use with the heat dial, handle, and tip. Heats up quickly and easy to create any type of curl from wavy to very tight curls. Used this on my and my daughter's coarse hair and it did the job!" –WiGal608
Price: $35.96-$39.99 (available in four sizes)
Promising review: "I have long hair and this Dream Lengths Conditioner is great for detangling. I use it with the Elvive Dream Length Shampoo and it's a perfect combination. It smells great, makes my hair smooth and strong, prevents my hair from breaking up, and makes my split ends are less visible. I got a chance to try it and after that, I've already purchased it and it's worth it! I am loving it. I use hair straighteners often which causes hair to be brittle, and from the time I started using this conditioner, along with the Dream Lengths Shampoo, my hair feels so much better… soft, bouncy, and full of life." –Divyashri
Prive: $3.97
Promising review: "This low-cost hairdryer gives enough power and does the job very well. I have purchased others at a higher price, this one is just as good if not better." –Gregory
Price: $8.24-$10.97 (available in black and white)
Promising review: "I just bought this shampoo after researching the best drug store shampoo. And I can say they weren't lying. Just one wash and I could tell a HUGE difference. My hair was soft before even rinsing. After rinsing, it was even softer. I've always used Paul Mitchel, Redken, Matrix, and other name-brand stuff but this product surpasses all of those brands with flying colors." –Soldontresemme
Price: $4.94
Promising review: "My hair was so damaged and dry from ironing it every day and dyeing it. I decided to try this product recently and it left my hair feeling smooth and hydrated. I applied it right after the shower before bed. After waking up, my hair was so soft and not frizzy (I have wavy, semi-curly hair). I didn't feel the need to iron it and it left my hair looking like I just walked out of a salon. Also, my curls look beautiful!" –cindymre
Price: $4.99
Promising review: "I wear my hair in some kind of ponytail/bun all the time (its just something I got use to) and I would go through at least one or two hair ties maybe every month or so. With this one? I've had it at least several months now, I'm still on the first one off the pack and it still shows no sign of wear and tear. It's put up with a lot and it still holds my hair like it's brand new." –Pugs
Price: $3.98
Promising review: "This stuff is the real deal! Dove is a favorite for deodorant and soap, but I'd never had the opportunity to try it before the Walmart Beauty Box. I have long, wavy, thick hair that doesn't always play nice when it comes to oil. This product not only perfectly combat oil for my hair but it smelled amazing too! The scent is so lovely. I will definitely be purchasing the full size version as soon as I can." –Memoriesx
Price: $4.88
Promising review: At first I did not like this shampoo but after about a month I started seeing my hair become stronger and more resilient, even my hairstylist mentioned it. I have been using it for at least a year and will not go back to any other shampoo. Love the ingredients. It's all good. –Rosanna
Price: $4.33
Promising review: "I have a sensitive scalp and hair that gets tangled and knotted really easy so I've tried quite a few brushes trying to find one that doesn't hurt as much. This brush is a miracle. This brush goes through and detangles my hair so easily and painlessly. I now won't use any brush but a Wet Brush since it's the best one I've ever used." –Cas
Price: $8.94
Promising review: "I've always used a traditional curling iron with a clip, until now. I've seen that the wand styles were catching on and more and more people were using them. I was nervous because I thought it would be difficult to get used to not having a clip and wrapping the hair with my hand. I got the smaller wand and it makes nice tight spiral looking curls. The curls stay all day and into the next day and that's never happened for me with traditional curling irons. Normally if I start the night/day off with a tight spiral, within four or five hours my hair is huge loose curls or waves. With this curling iron, it loosens only SLIGHTLY and is still a nice curl even the next morning. I would highly recommend this product if you are looking for spiral curls that last! I think the larger wand would be better though if you are looking for more of a loose curl/wave." –TabbyP
Price: $23.99 (available in two sizes)
Promising review: "I am really abusive to my hair, often going from blonde to brunette, and then back again. I've been doing the whole ombré thing for a bit now and my ends were very dry. I decided I wanted to brighten my look up again and did a full highlight leaving my hair dry, dull and very unhappy. I used this repair mask one time and I was amazed! I used it for the five minutes and couldn't believe how soft and silky my hair felt. The next time I washed my hair I left it on for a full hour and was just as satisfied. My hair feels soft and silky and doesn't look dry or damaged at all! I will definitely continue to use this product. Great job L'Oréal!!" –KMyles
Price: $5.99
Promising review: "I've been using the same Andis flat iron since 2007. I have moved 5x since then and yes, my flat iron is still with me. I am African American with very coarse (natural) hair, which I believe they call 4c, and this flat iron works wonders. My mom has a Revlon flat iron and it doesn't heat up enough for her relaxed hair. I use my flat iron and she's walking around moving her head from side to side just so her hair bounces with each movement as if she's doing a hair commercial. If you pair your Andis flat iron with Silk Elements Heat Protector spray, my hair looks as straight as weave. I've had the comments where my friends would tell me that if they didn't see me flat iron my hair with their own eyes; they would think I had a wig on or "tracks" in. I love the way my flat iron has the dial to be able to close the flat iron for easier storage. I loved this flat iron so much that I also have the 1 1/2" and the 1/2". This same 1" iron that I have has been dropped by niece several times and STILL works the same as when I bought it. ABSOLUTELY love this product!!" –Silky1
Price: $16.83
Promising review: "I purchased this product after hearing Hoda Kotb speak about it. I used it and the results were phenomenal for me. I shampooed conditioned and applied Wow Dreamcoat hairspray as directed. I have used it two times in my natural AA hair and all I can say is, wow. The product straightened my hair and makes it fluffy and shiny. I am so happy that I discovered it and am wondering what will I do with all the other products that I have purchased unnecessarily. LOL." –kkmichio
Price: $21.50
Promising review: "This spray holds my style without drying out my hair or making it stiff and unnatural-looking. It actually gives it more body even after combing it out. Kenra is my new go-to hair product for my fine, thin hair." –AngelaRose
Price: $19.99
Promising review: "Ladies seriously...this product rocks!! I've always had trouble with my flat roots. No worries anymore! Even second day hair still has volume at the roots! It's not sticky and doesn't flake. You can't feel it in your hair at all once applied, but you'll sure see the results! This is also less expensive than other root products that I've purchased. Such a great buy for the volume it delivers." –Omsouthernbelle
Price: $14.20
Promising review: "I absolutely love this product! I have tried so many hair masques and this is the ONLY one that has helped hydrate my damaged ends. I can't really say it has helped define my curls but it makes my hair look so healthy and shiny! As I've said, I've tried many hair masques and I always find myself coming back to this one." –Breanna
Price: $11.12