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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
These are actually worth the hype — but don't take it from us, take it from your FYP.
See how easy it is to use on TikTok.
Promising review: "I ordered this because I saw a post about it on social media. The instant eyebrow gel styler works wonders! I get compliments all day on my eyebrows and people ask me to refer them to who does my eyebrows! This is the only product I use." —k
Price: $6.49
Check this out in action on TikTok.
Promising review: "Absolutely LOVE IT! I shampooed my hair as usual and only left it for about 15 minutes in the shower and can definitely tell the difference. My hair feels so soft without feeling dull or greasy. I have bleached blonde hair and my hair has been really dry lately and this stuff worked on the first day!! Now I have my husband using it in his beard lol Will continue to purchase :)" —Mrs Y
Price: $13.49
Watch a TikToker fall in love with this mascara on TikTok.
I love this product so much, I get tons of compliments whenever I wear it. It does an amazing job of lengthening and curling my lashes and has honestly, saved me money because I no longer purchase higher-end mascara. This is all I need!
Promising review: "This mascara went viral for a reason. I’m never going back to luxury brand mascara." —MartyGee
Price: $10.79+ (available in five shades)
Watch a reviewer share their first impressions on TikTok.
Promising review: "I LOVE THIS!! I love everything about this skin tint. You can build it to a very solid coverage but even using it lightly you get really good coverage. I mainly love it because the staying power is amazing, it makes my skin look so soft and plump even after it’s nicely set. It’s not irritating and doesn’t break me out the way their other foundations have. I absolutely will be repurchasing, this might be my new every day and go to foundation which helps considering I would spend almost $50 on another one." —AV
Price: $6.49 (available in six shades)
Watch someone apply the product on TikTok.
Promising review: "I was skeptical, I will admit. I haven’t bought drug store foundation since college. But I watched one too many TikToks and had to give this a shot. And this stuff is good. Like I’m on my third bottle good. It’s light and blends beautifully. I don’t like heavy coverage so if you do, this may not be for you. But I’m sure glad I tried it." —maccdaddysgirl
Price: $18.29 (available in 10 shades)
See how stunning it looks on TikTok.
I have one of the shades of this product and it's sooooo beautiful on my skin. It's super easy to blend and does a pretty solid job of lasting all day long.
Promising review: "Blends so easily and has a very buildable color. This is my first time using a cream blush and I was really leary, but I am pleasantly surprised!" —Amysue529
Price: $7 (available in five shades)
Watch a TikToker apply foundation effortlessly with the sponge on TikTok.
Promising review: "I saw this sponge going viral on tik tok so I had to try it out for myself and let me tell you I was not disappointed! My face makeup applied so nicely and quick. For the price that it’s worth I would definitely recommend. Foundation/concealer was not soaked up into the sponge like other beauty sponges that soak up a lot of makeup." —Vanessa
Price: $5
Watch someone test out the lip oil on TikTok.
Promising review: "When I tell you this product is absolutely amazing it is. And it smells amazing this is a must if you love shine for your lips. And it’s not sticky at all and lasts a really good amount of time!" —must buy
Price: $7.99 (available in four shades)
Check out why one reviewer said they "might cry" after trying this product on TikTok!
Promising review: "I LOVE this product! I bought it because I heard it compared to Tarte’s shape tape concealer and I actually like it even more. The applicator is bigger and softer on my Under-eye skin. The product itself also seems to be a little more hydrating, which is really nice especially as it starts to get warmer outside!" —Target reviewer
Price: $10.19 (available in nine shades)
See one TikToker's 10/10 review of the serum on TikTok.
Promising review: "This stuff is worth the hype. You only need a tiny bit. It blends beautifully and feels amazing on the skin. Way better than the elf hydro camo concealer. I also used it with the bare with me tinted serum (which is a nice dupe for the Fenty eaze drops) and my skin feels like silk." —DKL
Price: $10.99 (available in 13 shades)
See why it's one of this TikToker's fave Target products on TikTok.
Promising review: "I’m fairly new to primers but I got this one because of TikTok and it’s such a good price. I really love it! It definitely makes a difference with how my makeup sits, especially around my eyes. I have dry skin so my eye area tends to cake up after awhile. I’ve noticed it definitely doesn’t do that now. And it has good grip even while I wear a mask all day. At lunch my makeup looks pretty much the same!" —Britlz
Price: $10
See why it can't be beat on TikTok.
Promising review: "Another 'TikTok made me buy it'—but was definitely worth the hype! Loved it—the color is as described—a cool deep red, not orangey like most deep red lipsticks. I have olive skin and my adult daughter has peach tones in her complexion—and the color looked flattering on both of us. The lipstick went on very smoothly—had no fragrance whatsoever, which I liked. And seemed to last longer than my usual lip color. Overall, highly recommend it—at the price, it’s definitely worth a try!" —MargaritaT
Price: $6.99 (available in 16 shades)
See a reviewer try this for the first time on TikTok.
As a blush lover, it took me months to find this product since it was sold out everywhere! It gives a delicate flush to my cheeks and is perfect for a glowy spring and summer look. I love how the shimmer isn't chunky or super glittery, it's very natural-looking.
Promising review: "I love this blush! I got the shade Luminoso and it is a really great dupe for Nars O blush! Thank you yet again TikTok. It has really good pigment and stays put all day." —mamabearAK
Price: $9.79 (available in four shades)
The reviews for this post have been edited for length and clarity.