Back in May, Khloe Kardashian told the world she was launching a denim brand with a single Instagram post. She asked for "powerful, beautiful women" to come model for the campaign, which would be geared toward women of all shapes and sizes.
After months of secrecy, the chosen models were finally revealed. So, you know, no big deal, but Gabi Gregg looks incredible.
And Daphne Joy, who created her own swimwear collection, also stars in the campaign.
We were super pumped about the body-inclusivity aspect of the brand's advertising, but also fully aware that models can only represent so many body types. So we decided to test out the jeans ourselves.
Before the jeans went on sale, Khloe and her Good American co-founder Emma came to the BuzzFeed office so that four employees — Caroline, April, Arielle, and Emma — could test-drive the jeans for the day.
After sifting through the 22 different style and color options in the collection, we tested out just how "good" Good American jeans were.
Laid flat on a table, the jeans looked super tiny. Like "I'm gonna need some Crisco and some fishing line to get my legs in there" tiny. But once we tried them on, the jeans were basically true to size.
Arielle and Caroline both tried on the Good Legs style in color Blue001, which in layman's terms means "dark blue skinny jeans with some pre-made holes." (Click on each image to enlarge).
April tried on the Good Legs style in the color Blue008, which were light blue skinny jeans with a LOT of pre-made rips, cuts, and holes. (Click on each image to enlarge.)
Emma put on a pair of the Good Leg style in the color Blue004. Unlike the other pairs of Good Legs, this pair was hole-less. (Click on each image to enlarge.)
Caroline also tried on Good Legs in Blue003. Even though they were technically "full length" pants, they looked cropped on her 6'0" height. (Click on each image to enlarge.)
Emma also tried on Good Cut in Blue011, which are basically boyfriend jeans. (Click on each image to enlarge.)
After trying them, we asked ourselves, "Would we buy these jeans?"
Here's our final verdict: If you can afford these jeans, they work really well for a number of body types and shapes. But they're still really fucking expensive.