1.NikkieTutorials made her Power of Makeup video to prove how powerful cosmetics can really be.
2.Kandee Johnson, KWEEN of YouTube makeup tutorials, made herself into a Barbie and it's almost impossible to tell them apart.
3.Cheri Lindsay has vitiligo and has openly shared her journey with the skin condition. Her makeup tutorial on choosing to use makeup to even out her skin tone empowering as hell.
5.Makeup artist/genius Paolo Ballesteros has become famous for his insane makeovers, especially his Kardashian-Jenner transformations.
6.Lisa Eldridge, one of the most accomplished makeup artists in the world, made this video to demonstrate how much beauty ideals have changed throughout history.
7.And WatchCut's 100 Years of Beauty series shows exactly how hair and makeup have evolved over the last century.
8.Em Ford of "My Pale Skin" started receiving hateful comments on her bare face at the same time that she was getting lovely comments about her face with makeup, so she made this video to prove a point about perception.
9.Rebecca Swift, a pro makeup artist, built a brand on making herself over into fictional characters. Her wide range of looks is mind-blowing.
10.Nina Mohan asked five makeup artists at different counters to give her glam makeovers to see how differently cosmetics are perceived, particularly for women of color.
