Should Your Content Aim for Traffic Or Conversion?

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page? Which articles convert, bringing you more subscribers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion? Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.