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19 Words That Mean Something Completely Different To Ad/PR Folks

*SIGH*

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1. "Approval"

AMC / dr-lovespeaks.tumblr.com

What it usually means: The action of officially agreeing to something or accepting something as satisfactory.

What it means to Ad/PR people: Something you will probably never get from the client the first time around.

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4. "Deck"

AMC / cookiesandsangria.com

What it usually means: The floor of a ship or the outdoor floor of a building made out of wood.

What it means to Ad/PR people: Industry lingo for "Powerpoint," which signifies the perpetual decline of your life.

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8. "Time sheets"

AMC / pastemagazine.com

What it usually means: A company system to track your hours.

What it means to Ad/PR people: That time of the week where you scramble to make up your hours and are forced to use 5,000 different job numbers.

9. "Client"

AMC / rocketsandrayguns.tumblr.com

What it usually means: A person or organization using the services of a professional person or company.

What it means to Ad/PR people: Someone who destroys your creative dreams but you keep kissing ass anyway because there's really no other choice.

10. "Retainer"

AMC / giphy.com

What it usually means: A device you put in your mouth to keep your teeth from moving.

What it means to Ad/PR people: A contract clients just LOVE to violate by asking for more work that isn't included and is essentially free of cost.

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12. "Doctor appointment"

AMC / ohnotheydidnt.livejournal.com

What it usually means: When a person makes an appointment with a doctor to get a check-up or treat an illness.

What it means to Ad/PR people: I'll be out for two hours interviewing for another job.

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17. "Budget"

AMC / digg.tumblr.com

What it usually means: A quantitative expression of a plan for a defined period of time.

What it means to Ad/PR people: An amount of money dedicated to a project that is always too low to do anything innovative or exceptionally creative.