Who do you want to impact with your promotional products? You then have to do an analysis of your target audience. For this, you have to go beyond just age and gender demographics. Consider what type of people they are. Take into consideration where they spend time and the forms of work they do – both at work and at home. What products would they actually use? Once you get familiar with the lifestyle of your target market then it’s quicker to identify what they “dig” the most and that they will be pleased to suggest the company and the brand to others the more satisfied they are.
How many people do you need to reach? Do you have a very defined, niche target audience, who can be reached with precision placement of high-end products? Or are you attempting to reach hundreds of thousands of prospects, with a large number of smaller products?
Once you’ve answered these questions then you will steer clear of any difficulties that will go your way when offering any promotional items during the time you’re already developing relationships with your customers.