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When talking about branding, office wear is every company's professional glamour that's always living in motion. The higher quality and finer the corporate uniforms are, the more the crowd interprets the company's overall professionalism, personality and capabilities that allows them to "buy in" to its services thus making leads and prospective customers. It may sound too uncomplicated but this may also change the direct influence on sales by how customers structure the reliability of the company through the staff's form and performance overall. Hence using cheap and poor uniform will immediately make the brand inexpensive and substandard as well. Respectable companies need and should have respectable, top quality uniforms to mirror its premium brand. On the other hand, there could also be branded office wear but doesn't fit the corporate identity of the company's brand which can also result in complications. The image of the office wear should always complement the brand image to prevent any distrust and confusion.