British Celebrities Talk Periods And Puberty

Research has shown that parents and girls feel too embarrassed to talk to each other about coming of age, so a host of celebrities are joining forces to tackle the taboo subjects in a new YouTube series by Lil-Lets

The way young Brits find out about the birds and the bees and puberty has radically changed for today's tweens and teens. The days of sitting down with mum and dad for the talk are now being replaced with technology and 'How To' videos on the internet as both parents and children admit they don't talk to each other about puberty, periods and relationships - because they are too embarrassed.

In order to ensure that young girls are getting the right answers to their questions, Lil-Lets has teamed up with a host of celebrities from sport, fashion and music to create a series of YouTube videos to help girls through the most important and transitional time in their lives. Lil-Lets want to ensure that not only are girls getting the right answers on a platform they are comfortable with but they also gain the confidence to open up and talk to their family and friends about their concerns.

The 'Becoming A Teen' campaign launched recently with the aim to help reassure and educate young girls on the issues they face when going into and throughout their teenage years by working with people they admire and trust from popular culture. The latest series will run until May 2016.

This year, The Saturdays' Vanessa White, swimmer Rebecca Adlington, cyclist Dani King, footballers Steph Houghton and Lucy Bronze and bloggers Patricia Bright and Em Sheldon join forces to tackle the most asked questions for tweens and teens.

By working with people that girls admire and trust, Lil-Lets is creating content to reassure and empower young teenage girls which can only be a good thing. The fact that girls will see these people talk about important teen topics will help make periods one less thing for them to worry about and help them to realise that they are not the only ones going through puberty... and they are not alone.

Mary Young, Head of UK Marketing at Lil-Lets said:

"We are delighted to bring back the Lil-Lets Becoming A Teen campaign for the third year. We know that the YouTube series has provided a huge support for both young and old but, with millions having to deal with coming of age each year, we have a duty of care to provide them with the answers that they, and their parents, feel too embarrassed to talk about.

"This year, we are excited to bring more faces than ever before, with world beating sports stars joining fashion bloggers and a brilliant musician to answer the questions that young girls are typing into search engines.

"Campaigns such as This Girl Can have helped empower young girls and, we hope that this year's Becoming A Teen will only help to further this step change."

Let's Talk... Body Changes with Rebecca Adlington

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Lil-Lets has also recently hosted a Tampon Truths panel discussion to discuss tampon taboos and truths with Cherry Healey, Gemma Cairney, Jess Wright, Lucy Mangan and Chella Quint sharing their thoughts on periods, tampons, sexism, body confidence and the importance of talking openly about subjects that are still in 2015, considered taboos.

Lil-Lets' Tampon Truths Panel Debate

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For more information and advice please visit the website or YouTube.