Big Data Winners – The Top 5 Third Party Business Data Providers
Marketers have been talking about database marketing for decades, since the 1980s. Now it's finally here, finally making the impact marketers have expected it to make for so long. The sheer level of detail available is remarkable, and the consumer insight you can glean from it is changing the face of marketing. Welcome to our world, where data drives better lead generation, better creative treatments, better targeting and segmentation, and most importantly of all, better sales conversion.
Recent Comments