“Bulleya”, a song from Karan Johar’s upcoming film Ae Dil Hai Mushkil, released on September 16, and has since come under fire for lifting its opening riff from Papa Roach’s hit song “Last Resort”.
Yesterday, comedy collective All India Bakchod uploaded this image to their social media accounts, and it has since been deleted.
Over the course of the day, the hashtag #AIBCensored flooded Twitter, swiftly rising to the top of India's trending topics.
Twitter users stated that they did indeed see the post on AIB's social pages...
And were accusing Karan Johar of having it taken down.
Some insisted freedom of speech was violated.
There were also alternate theories about why the meme was taken down.
Buuuut that's not what AIB says happened. AIB co-founder Tanmay Bhat told BuzzFeed India over the phone that the meme was deleted because it was an old joke.
"We have a social media person who's responsible for making jokes. Every now and then, he accidentally makes a joke which has either been done by others before us, or that we're repeating. It's not intentional but it happens sometimes, if you're making 20 jokes a day. Someone pointed out to my social media manager that this joke had been made before, so we took it down.
Today, I was napping after a long day of work. I woke up to see that I've been censored by Karan Johar, which... Isn't true. We've said worse things about Karan Johar, TO Karan Johar's face and he didn't censor us. Why would he do it for a meme?
[LAUGHING] I don't know anything about anyone paying anyone to trend this. But if anyone is being paid, I would like to be paid a little also, thank you."