Last week, Honda and Wieden + Kennedy London released an interactive video for the promotion of their Civic model and it's sportier Civic Type R.
"The Other Side" tells the story of an ordinary man who leads a mysterious double life.
The original form of the video speaks about the man's mundane life showcased through the driving of the Civic. But when you press 'R' and hold it down on the keyboard, the viewer gets a glimpse of his intriguing second life, featuring the Civic R.
Press play to watch it here. And hold down "R" at any point to have your mind blown:
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