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We have long contemplated how to make your shopping experience more seamless. We brainstormed. Meditated. Scrolled through a countless amount of screaming goats and dishwasher cleaning tablets. And then it hit us — a solution. Pretend you hear a drumroll.
Introducing BuzzFeed Checkout, a tool that lets you add multiple items from posts directly into one shopping cart with no new tabs required. Here's how it works.
Let's say you click into a post and the first item is this CeraVe Moisturizing Cream. Your complexion is d-r-y, the cream's got trillions of rave reviews, one jar lasts a lifetime. It belongs in your paws right now.
Simply click on the quick view, tap that "add to cart" button with love, and abracadabra, your virtual shopping bag is now home to a TikTok-approved product. But...you still wanted to finish reading that shopping post...
So you tap back into the post and continue reading. There are home products galore and a frother for your morning cappuccino, but it's the Marc Jacobs Beauty Velvet Noir Major Volume Mascara that stands out. It lengthens? It adds volume? It's only $14 with free shipping? Pinch me.
Add to cart and this is what you get: two products from two retailers, both in one convenient location. You'll then be directed to input your shipping and billing info (only. one. time.) before your order is securely placed.
Aaaaand here's a little GIF action to drive home what this experience looks like!
