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    27 Amazing Cruelty-Free Makeup Products You Can Get On Amazon

    Lengthening mascaras, non-sticky coconut lip glosses, eyeshadow sticks, amazing brush cleaners, and more — BECAUSE YES, YOUR BRUSHES NEED TO BE CLEANED ON OCCASION.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A lightweight mascara to thicken and lengthen your lashes without any smudging or clumps. And another "DING DING DING, WE HAVE A WINNER!" moment? It's easy to take off and won't damage your defenseless eyelid hairs. / Via

    One coat of this mascara will give you the whole "your lashes but better" look, while two or more coats will add extra D-R-A-M-A.

    Promising review: "I absolutely LOVE this mascara. I have very sensitive eyes and holy moly, I'm in love. I've found my new favorite mascara! It makes my lashes look longer and it looks the same all day long. Plus, it doesn't smudge during the day. It's wonderful and a total must-buy!" —Katherine Ochsman

    Price: $11.40

    2. A makeup cleaner because YES, you need to deep clean your brushes. Those things are breeding grounds for bacteria! **sits with her nose up in the air, pretending to have super clean brushes at home** / Via @ecotools,

    This formula is made with gentle, plant-based ingredients that won't damage your brushes OR your skin. Plus, it can be used on any of your brushes or sponge applicators!

    Promising review: "I originally got this to clean my beauty blender, but I used it to clean my brushes as well! This takes the cake for the best brush cleanser I've ever used. I didn't have to do any scrubbing or anything — each brush took about a second each and suddenly my hundreds of brushes were clean in the blink of an eye! I keep my brushes clean now, and I never thought I would be 'that girl' who always had clean brushes...but alas, here I am, sitting on my high horse thanks to Ecotools. It even smells nice!" —Rebecca

    Price: $5.59

    3. A hydrating lip gloss made from 100% organic coconut oil, shea butter, and Vitamin E. PLUS! This lightweight formula won't feel sticky/strands of your hair won't get caught in it.

    @koparibeauty / Via

    Promising review: "I LOVE this. I have bought and tried hundreds of lip treatments over the years — balms, oils, creams, sticks etc., and NOTHING has compared to this wonderful coconut gel. It is very hydrating, smells and tastes yummy, and keeps my lips soft and happy all day and all night." —Karel H.

    Price: $12

    4. A kohl eyeliner that glides on smoother than Adam Rippon at the Olympics. So easy to use, and the results are gorgeous.

    @prestige_us / Via,

    Promising review: "This eyeliner goes on smoothly, and can be sharpened to a fine point without the entire tip falling out of the pencil. Very easy to use and apply. Plus, it stays on for hours — I have a very physical job, and I never need to reapply. Easy to smudge or blend, equally easy to draw a thin line, and it comes off easily with makeup remover or just soap and water, yet holds up against sweat and humidity just fine. You cannot go wrong with this purchase!" —LALLAW

    Price: $5.85 (available in 12 colors)

    5. A 2-in-1 concealer and foundation to cover the humongous pimple that decided to come out and say hi right before your big event this weekend. Aren't those pimples just THE BEST?

    @milanicosmetics / Via

    This foundation provides a crazy amount of coverage without making it look (or feel) as if you have an extra layer of skin on your face.

    Promising review: "I've tried tons of different high-end and drug store foundations, but this beats them all! It covers absolutely everything, looks incredibly natural, and I've gotten so many compliments every time I wear it. Beyond satisfied!" —Claudya Kuykendall

    Price: $7.19 (available in 14 shades)

    6. A tinted eyebrow gel Mr. da Vinci really should have handed over to the Mona Lisa model. This gel is easy-to-use, fills in your brows, and makes sure alllll those tiny hairs stay in place.

    @elizabethmott / Via, Amazon

    The idea of using an eyebrow pencil literally fills me with fear because you have to be so careful and have a steady hand. But this gel makes it so much easier (and quicker) to get brows that are — DARE I SAY — on fleek. You kids and your crazy sayings.

    Promising review: "I absolutely love this product! It is so easy to use, fills in your brows, looks so natural, and you don't need to blend or draw anything. Just brush it lightly over your brows! This really makes such a difference in your makeup on a daily basis. It really changes and emphasizes your eyes!" —Amazon Customer

    Price: $15 (available in five colors)

    7. A natural lip balm to give your pout a flush of color. This the perfect thing to bring on-the-go because you don't need a mirror to apply it — it just goes on like a regular balm.

    @burtsbees / Via

    Plus, a blend of shea butter and botanical waxes will keep your lips moisturized and supple.

    Promising review: "I really love this product! As someone who has never mastered the art of lipstick, this is perfect. I tend to be more of a minimalist with makeup and this is so easy to just slide on before going out. You'll have to reapply during the day/night, but the application is very quick." —Cornelius

    Price: $6.62 (available in six colors)

    8. A splurge-worthy contour kit for the appearance of defined cheekbones that even the Kardashians would lust after. HELLO, JAWLINE COMPARABLE TO THAT OF SPIKE FROM BUFFY.

    @loraccosmetics / Via

    Promising review: "LOVE this palette. All the contour shades look very natural and not muddy. I have an ivory complexion and contour usually looks too grey or orange on me, but these look so natural and blend beautifully. I usually use the light shade on my nose and cheekbones and the medium shade on my jaw and outer edges of my face and hairline; I use the darkest shade to fill in my brows." —Talia R.

    Price: $45

    9. A liquid eyeliner that will not budge. IT WILL NOT MOVE. It will last all day long, and maybe all day tomorrow. Have I mentioned that it will not budge? Because it will not budge. / Via @nyxcosmetics,

    Promising review: "For real, this stuff DOES NOT BUDGE without makeup remover (I use cocoa butter to get mine off). I fell asleep with my makeup on the other night, and my husband said in the morning, “Your hair is a mess, but your eyeliner is FLEEKY!” He knew it would get a laugh out of me. Little did he know that statement totally solidified the fact that I would have a new staple in my makeup bag. Now, I’ve been swimming with this liner on in pools and oceans and can attest to the fact that it’s truly long-wear and waterproof. Praise the Lord for no more raccoon eyes after the first splash." —TayBranche

    Price: $7.97

    10. A highlighter + eye shadow combo to give your skin a dewy, shimmery, just-got-back-from-Cabo glow. Alas, the trip to Cabo may have never happened. But no one has to know!

    @thebalm / Via

    Promising review: "I absolutely love this highlighter. The color is gorgeous and it goes on so much. A little goes a LONG way! You don't need much of this product at all to add a noticeable highlight. When I say it makes me glow, IT MAKES ME GLOW. It's like a unicorn farted champagne shimmer on my face." —Ebby Elsebai

    Price: $22.80 (available in three shades)

    11. An eye shadow primer to keep your smoky eye looking smokin' great and someone smeared dirt on your eyelid. With their fingers. Not even with a proper brush.

    @elizabethmott / Via,

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available — and none of them hold a candle to this one. I have very oily skin, but using this primer lets my shadow last up to eight hours or more. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Price: $13.06

    12. A vegetarian lip and cheek tint you'll want to stash in your handbag. This two-in-one product will give you a natural-looking blush and lip color.

    Promising review: "I absolutely adore this blush! It smells wonderful and goes on easily if you use your fingers to tap and blend it out onto your cheeks. It is sheer but buildable, and doesn't cause any irritation or cause any breakouts. If you're looking for a soft, natural product that is kind to your skin, look no further!" —Raven

    Price: $16 (available in two colors)

    13. An eyeshadow palette filled with highly-pigmented colors (from nudes to icy blues) that won't dwindle your savings account down to $1.76.


    Promising review: "WOW. Blown away by this palette! It is beautifully pigmented and easily to layer for more a more bold color. The palette is full of colors you can wear every day, night, season, or occasion, and some are matte and some are shimmery. Great selection! I recommended this to friends and family." —M. Harrow

    Price: $14.24 (available in four colors)

    14. A butter bronzer to fool everyone into thinking that you don't spend prime daylight hours sitting in a cubicle. This stuff will give you a gorgeous sun-kissed glow.

    @physiciansformula / Via

    Promising review: "Yummmmmmmmm, this smells so good! This is not orange at all, there are no sparkles, and it does not oxidize. It's nice and light which means it's buildable, and I have sensitive skin and it doesn't bother me at all. Plus, I'm shocked at how good the price is! I'm a high-end beauty user and adviser, and if you didn't tell me the brand name, I would put money on that it was expensive!" —Lyn

    Price: $8.54 (available in four colors)

    15. A liquid foundation so amazing, you may want to give it a giant smooch. This lightweight formula is oil-free, has a semi-matte finish, and covers every darn imperfection.


    Promising review: "I’ve used a ton of high-end foundations before, but this is my favorite and provides the best coverage — AND IT'S LESS THAN $5. WHAT?! It doesn’t leave my skin looking or feeling oily, is lightweight, and provides coverage. Who needs filters on photos when you have this foundation?" —nicole polsinelli

    Price: $2.16 (available in six shades)

    16. A waterproof creme-to-powder eyeshadow stick designed with a built-in sponge to give you a beauty blogger-approved smoky eye.

    @julepbeauty / Via, Amazon

    This buildable shadow is infused with vitamin e and vitamin c, and won't crease or smudge ALLLLL day long. Who said there's no such thing as miracles?

    Promising review: "This is a vibrant, beautiful color! Glides on like magic and is so unbelievably smooth. It's not chalky or clumpy, and I love the burgundy color." —Peggles

    Price: $18 (available in 20 colors)

    17. A setting spray duo with two different Instagram aesthetics. The dewy spray gives your makeup a glowy, natural look, while the matte spray gives your skin a shine-free finish. / Via @nyxcosmetics

    Don't want to get 'em both? No worries! You can purchase the matte spray and dewy spray separately.

    Promising review: "I absolutely love these makeup setting sprays! I've used the Urban Decay ones in the past, and I have to say these are WAY better at keeping my makeup in place. You also get an option of having a dewy finish or more matte finish!" —Christi T.

    Price: $15.90

    18. A vitamin-infused face primer trying to make it as a magician. The trick it considers to be its pièce de résistance? Making the pores on your face disappear.

    @elfcosmetics / Via

    This primer, which is infused with tea tree and Vitamins A and E, provides a blank canvas for your makeup by making your pores look basically non-existent.

    Promising review: "This product is great for combination skin, especially in summer. It gets very hot and humid where I live and without this primer, my makeup wouldn't last all day. The primer goes on very smoothly (feels like velvet) and I don't have to use as much foundation with it. I use it mostly on my t-zone (forehead, nose, chin) and then spread whatever is left to the rest of my face. I do this about 5-10 minutes AFTER I moisturize and it really helps to reduce oil throughout the day! Plus, it doesn't make me breakout and I'm pretty sensitive to breakouts." —Renee E. Shenk

    Price: $5.69

    19. A 100% vegan lipstick with a creamy texture that will actually stay in place. Like, inside your lip line. It won't somehow end up on the bottom of your chin. / Via @pacificabeauty

    Promising review: "This is the BEST lipstick EVER! The color is a beautiful, it doesn't bleed into fine lines, and it stays on decently. Plus, it's natural and vegan." —ZoieBelle

    Price: $10 (available in three colors)

    20. A highlighter palette on par with far more expensive brands — seriously, this color quartet creates the perfect, healthy glow. Now let's give a round of applause for amazing dupe products.

    @wetnwildbeauty / Via

    Promising review: "Guys, this highlighter is up to par with more expensive highlighters. The top left shade is a total dupe! The pigment is very creamy, and the highlight isn't subtle — this is for my girls who really want to glow." —Miranda

    Price: $14.74

    21. A retractable kabuki brush to apply everything from foundation and face powder to bronzer and blush. Plus, this particular brush is made from recycled aluminum and plastic.

    @ecotools / Via

    This brush is also great for sanitary purposes because it comes with a retractable cap, meaning you can throw it in your bag without having to worry that leftover foundation will stain anything.

    Promising review: "This is a great, affordable kabuki brush. The bristles are incredibly soft and silky, with just the right amount of density. This brush works amazing with mineral foundation. I use BareMinerals and the application is even and looks very natural, and I don't need a lot of product either! Added bonus: it's retractable for easy and mess-free travel in purse or suitcase!" —Jessica

    Price: $5.99

    22. A baked eyeshadow palette with super-pigmented shades inspired by astrology and constellations. A dark grey color named after the greatest sign (Scorpio)? Hell to the yes.,

    Promising review: "I am VERY surprised at how awesome this palette is. Colors are very pigmented and blend well together. I did use primer to ensure it stays all day, but I think you should always use primer anyway." —Amazon Customer

    Price: $15.80

    23. A baked blush guaranteed to add a healthy glow to your skin, even after a late night of Netflix-bingeing and Instagram-scrolling.

    @milanicosmetics / Via

    Psst, my favorite is the "Luminoso" shade, which actually has over 1,000 positive reviews. Da-da-damn.

    Promising review: "This lives up to its reputation. Beautiful and glorious! It's peachy and perfect and glow-y without being shiny, and I will buy this again and again. Forever and ever." —Duchess

    Price: $6.97 (available in five colors)

    24. A lightweight matte lipstick that you won't need to reapply every 2.5 seconds. This formula actually lasts. CAN I GET AN AMEN HALLELUJAH?

    @thebalm / Via,

    The color to your left is "Sincere" and the color to your right is "Charming."

    Promising review: "Absolutely the best formula for matte lipstick I've ever tried. I love the wand, the color, the packaging, the smell, the staying power, the way it feels on my lips. It is dry, but it dries SOFT and it doesn't cause my lips to shrivel up. I love this. I haven't shut up about it since I got it! I'm a nurse and I work 12+ hours. I only touch up ONCE in my shift (after I eat lunch)." —Anne Marie

    Price: $16.15 (available in 12 colors)

    25. A jar of unicorn snot — erm, I mean holographic glitter gel — because Halloween is coming up and EVERY COSTUME NEEDS GLITTER. Every unicorn costume, princess costume, Freddy Krueger costume, etc.


    Promising review: "I'm a huge fan of wearing glitter when I wear an outfit that shows my shoulders and back. I will admit that the reason I bought it was solely based on the name. I mean, Unicorn Snot? How funny is that? But I absolutely love this product! I love the fact that the shimmer is very subtle (I'm not into looking as though I rolled around in the stuff), and it lasts a long time. In fact, I've woken up the next morning and there was still some on me." —Just Jennie

    Price: $12.99 (available in six colors)

    26. A non-comedogenic concealer wand to cover 👏 up 👏 those 👏 dark 👏 circles 👏, baby! Let everyone think you got your full eight hours!


    Promising review: "Let me start by saying that I have tried countless concealers. From expensive to cheap and everything in between. I always hear that I look tired or am questioned if I’m sick because of my dark’s embarrassing and frustrating. On a whim, I decided to purchase this in a shade lighter than my skin-fair. My under-eyes have never looked so great!" —Chuemup2

    Price: $3.58 (available in 20 shades)

    27. A professional eye shadow palette filled with highly-pigmented colors you can wear every darn day. Like, you'll actually hit the pan on every one of these hues.

    @loraccosmetics / Via

    Promising review: "I am always hesitant to spend big bucks on a palette, especially when I can find a cheaper and comparable version elsewhere. I have spent the money on Lorac products before, and they did not disappoint. This is no exception! Plus, the colors are super versatile (some shimmery and some matte)." —L

    Price: $44

    ME. BEFORE WORK. EVERY SINGLE MORNING. Praise be to makeup, am I right?

    Walt Disney Studios Motion Pictures

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    The reviews in this post have been edited for length and clarity.

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