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eBay Is The New Pinterest

Well, not really. But the redesigned site now looks — and acts — just like it (minus the eight million photos of "better than sex cake").

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Before you pass this video off as boring, just give it a chance. Does it remind you of anything?

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This is a preview of eBay's new look, as presented by fashion people. Because, you know, yay shopping!

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The sexy Pinterest-esque redesign may make sense for eBay since users spend a lot of time on the site. As of February, Pinners were spending more time on Pinterest on average per month than Twitter, LinkedIn, and Google+ combined, and eBay might want the redesign to encourage users to approach the site similarly obsessively. Pinners who use the site as a portal to buy stuff on other retail sites also spend more — $168.83 on average — than Facebook ($94.70) or Twitter ($70.84), making its appeal to retailers obvious. And eBay is basically the biggest consignment shop in the world. Besides, the old eBay looked pretty janky.

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