Every year during Roll Up The Rim season, Canadians adopt a new national anthem.
It sort of becomes our obsession to win at least SOMETHING.
Basically, the contest becomes synonymous with our national identity.
And when we do finally win, it's almost too good to be true.
Sadly, it actually was too good to be true for Newfoundland and Labrador resident Samantha Burke. Her $100 prize claim was rejected because of a new rule (that you probably weren't aware of either).
As of 2015, all igift card winners must also keep the PIN number attached to the rim in order to claim their prize. Samantha, evidently, did not tear her winning rim with the PIN.
In a statement to BuzzFeed, Michelle Robichaud, Tim Hortons' director of public affairs, explained that the added PIN feature has been well-introduced and the public's response has been "overwhelmingly positive."
"This additional feature for $100 Tim Card winners is new, and our Restaurant Owners and Team Members have been doing a great job explaining the process to our large prize winners," she said. "The response has been overwhelmingly positive."