We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A tube of Glossier's Cloud Paint for a buildable gel-cream blush that has been a fan-fave for like....EVER. With one layer, you'll have sheer natural-looking color, but as you apply more you'll add some stunning color to cheeks! The best part is that you can use your fingers to apply.
Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia
Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!
Get it from Glossier for $20 (available in 10 shades).
2. A roomy Lululemon belt bag that's small but holds a surprising amount inside. This isn't a regular fanny pack, it's a ~cool~ fanny pack that's got reviewers obsessed with the chic and sleek design.
Promising reviews: "I wish I would've bought sooner. I saw this bag all over TikTok, and it caught my interest immediately because it's sleek and stylish. As a mom of two little boys, I needed something hands free. I love the colors it comes in. I managed to get my hands on the true navy and pink pastel, and they both are gorgeous. I can't wait to see the keychains and pouches come in more colors!" —Nicoleb21
"I had been wanting a belt bag since this summer when they went viral on TikTok, and I’m so glad I finally got my hands on this one! I debated the large size or regular, and I’m so glad I went with the large. I’m size 14/D cup, and it fits perfect without looking too large on my body. It holds my keys, wallet, AirPods, hygiene products, and still has room for snacks. I’ll be buying more to give as gifts for Christmas!" —Riley
Get it from Lululemon for $48 (available in six colors and in a smaller size for $38).
3. Maybelline's Sky High mascara to get sky high, skyscraper, Eiffel tower-length kinda lashes, *without* spending sky high prices on extensions or false strips.
Promising review: "Amazingly natural! ...I‘ve tried so many TikTok-popular mascaras, some [really] expensive. Yet, this is my favorite. The wand applicator is springy and I think that helps application. Highly recommend. —Ebird Forever
Get it from Amazon for $9.98.
4. The Esarora ice roller that helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising reviews: "Best TikTok purchase I have made. Love rolling my face after washing." —Jessica Cochran
"OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
Get it from Amazon for $18.99+ (available in 12 colors).
5. A strapless mesh bustier to join the corset trend with something that'll last way after it's over. This top comes in 17 (!!) cute and bold colors; you may want a different one for every day of the week.
Promising review: "I purchased this corset after watching a TikTok video of another midsized girl talking about how great it is. It did not disappoint! It fits nicely. I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier listed on PrettyLittleThings for over twice the price." —Elizabeth
Get it from Amazon for $30.99 (available in women's sizes 00–14 and in 17 colors).
6. A waterproof and portable inflatable lounger so you'll ~always~ have seat in the great outdoors. Don't wanna lug around heavy lounge chairs at the beach or uncomfortable folding chairs while camping? Simply hold this baby out into the air, let the wind fill it up, and...voilà! Instant chair and cheat code to relaxation all summer long.
It only weighs 2 pounds and fits neatly into a bag when you let the air back out of it, and once it's inflated, it has a head rest and a side pocket for stashing things like glasses and your phone. Perhaps most importantly for larger fams — it comes in a *ton* of different colors, so everyone will always know which one is "theirs."
Check it out on TikTok here!
Promising review: "Super easy to use and sooo comfy. Lightweight, sand doesn't stick and you can float in the water. They can fly away so attach to something if it's windy. Best beach 'chairs' by far due to comfort and easy of packing." —Julie W.
Get it from Amazon for $33.98 (available in 16 colors).
7. A cozy fleece-lined hoodie that can replace the old one you've had for years. It has pockets, a hood, and the cutest cropped design that'll make even a chill airport look seem a little more fashionable. You'll feel like Hailey Bieber catching flights in athleisure.
Promising reviews: "Even better than expected! I saw this sweatshirt on TikTok. I purchased almost immediately because everyone said it was a good [alternative] for the Lululemon jacket. I was blown away by the quality of this jacket!! It’s super soft and is so [cute]. I purchased a size small and it fit perfectly." —Rebecca Slattery
Get it from Amazon for $39.99 (available in women's sizes S–XL and in 22 colors).
8. A portable neck fan to stay cool ~and~ hands-free at the same dang time. So you know those unbearably hot days where you've got no relief? Voilà! Meet your new favorite accessory.
It has three speeds to choose from and also lights up, making you more visible at night. Reviewers note that you should definitely put your hair in a ponytail (but that it's easy to unsnag if it gets caught).
Check it out on TikTok here!
Promising review: "I am always hot and sweaty especially when I am working on my furniture business and I saw this little gem on TikTok and needed one right away, this one was similar and better price so I bought it. It certainly helps me stay cool and is GREAT for hot flashes." —Miss Maggie
Get it from Amazon for $13.95+ (available in eight colors and three styles).
9. Laneige's Lip Sleeping Mask — a number-one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.
See one TikToker sing its praises here!
Just apply a bit of this to your lips before you catch some shuteye, and let the vitamin C- and antioxidant-packed formula do the rest.
Promising review: "I bought this product after seeing it on TikTok and I can say that it lives up to the hype. I have used it overnight and before my makeup and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon or Sephora for $24 (available in five scents).
10. A pair of vintage-inspired aviators to add a groovy touch to your collection. These sunnies are ~very~ on trend, but I have a feeling you'll be wearing these for years to come.
See them in action on TikTok here!
Promising review: "I saw these shades on TikTok and just had to have them. The aren’t too big or too small and it comes in a cute case with a glasses wipe. This is the first pair of shade I have bought that didn’t give me a headache. It’s like a nice warm filter for your eyes. It gives a nice warm look to everything!" —Naomi Butler
Get it from Amazon for $11.98+ (available in 28 colors and styles)
11. An insulated wine-pouring handbag so you'll be stocked up on your favorite beverage no matter where you are. It's perfect to take along on picnics, beach days, or hikes with a view.
Check it out on TikTok here!
Promising review: "Took this purse to casino and everyone fell in love with it!!!!! Discreet!!! Absolutely no mess when refilling glass and easy to pour entire bottle of wine into. It makes an awesome birthday gift for girlfriends!!!" —kfair
Get it from Amazon for $44.99+ (available in two sizes).
12. LilyAna Naturals' eye cream because it helps you hide how tired you really are after a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Promising review: "Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using for a couple months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler
Get it from Amazon for $14.99+ (available in three sizes).
13. A pair of high-waisted crossover flare leggings that are so popular on TikTok, they've sold out due to such high demand. Reviewers say these babies are buttery smooth and the most comfortable pants you will ever own. I'm adding mine to cart right now!
Promising review: "BETTER THAN LULU'S! I saw these on TikTok and waited almost two months for them to be back in stock, but they were so worth it. They’re buttery soft and the criss-cross design makes me look like an hourglass! They looked small at first but stretched just fine." —Lake
Get it from Aerie for $38.46 (originally $54.95; available in women's sizes XXS–XXL, long, short, and in two colors).
14. A waterproof Kindle Paperwhite when you want to read in the bathtub, in the hot tub, or by the pool. It's got an adjustable built-in light and an anti-glare screen, so no worries about reading at night or out in the bright sun.
Promising review: "Got this after seeing it on TikTok over and over and I love reading. Don’t know if it’s magical or something but I swear I read a million times faster on this. Also doesn’t hurt my eyes and the waterproofing is awesome. Been recommending to all my friends." —Jessica
Get it from Amazon for $139.99+ (available in 8- or 16GB and in three colors).
15. A high ponytail running cap with UPF 50 protection so you can keep the perfect pony and still have the sun protection you need. The convenient design of this hat (two separate openings in back) allows you to have either high or low ponytails/buns, too. Love!
Check it out on TikTok here!
Vimhue is an Arizona-based, woman-owned small business that specializes in uniquely engineered running hats.
Promising review: "Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it’s summer — really humid and really hot. I walk 3 to 4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it’s super cute!" —mlp06h
Get it from Vimhue on Etsy for $29 (available in 24 colors).
16. A watermelon cutter because cutting our favorite summer fruit can sometimes be a hassle... especially when you do it multiple times a day! This makes the tireless task SO much easier, and reviewers say it can cut a whole watermelon in five minutes! TL;DR: You and your family neeeed this. 🍉
Promising reviews: "Thanks, TikTok! It works!" —Tanesha
"This tool is so handy!! I hate cutting watermelon, and this is so fast and easy to use and easy to wash. I cut a watermelon in less than five minutes. It cuts yellow watermelon, too!!! The included baller is great for the small left over, hard to reach places." —Andrea Draine
Get it from Amazon for $12.37.
17. A pack of triangle makeup puffs to limit creasing under your eyes and keep that concealer and powder in check! Simply dab the pointed end into your foundation or setting powder and lightly press onto your face! The triangular shape will help you get those easy-to-miss corners, too.
See it in action on TikTok here.
Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler
Get a set of six from Amazon for $5.99 (available in 17 color combos).
18. A painless, mint-flavored teeth-whitening pen that's it's easier and way less annoying than the strips you have to leave on for 30+ minutes. With this pen, all you need to do is twist out the whitening gel, brush it along your top and bottom row of teeth, and you're done.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $19.99.
19. A set of sunscreen reminder stickers because FYI: one application does *not* keep you safe for the entire day! These clever stickers tell you when it's time reapply your sunscreen in order to prevent sunburn. They're waterproof and last up to 12 hours, too!
Sooo...how does it work? It's simple: if the sticker is clear, you're in the clear (aka, your sunscreen is working). As soon as the sticker turns purple, it's time to reapply. Then after you do, it will turn back to clear.
Check out a TikTok of the sunscreen stickers in action.
Promising review: "After yet another bad sunburn even though I'm trying VERY HARD to keep sunscreen on, I bought these. First use was at Disneyland on a 90-degree zero clouds day. This helped so much! I kept an eye (as did my friends) on the dot, so we all knew when to reapply sunscreen and not one of us got burned. I also used these on a weeklong hiking adventure in Utah where it was also in the 90s with an extreme UV index. None of us got burned, so all in all this is one of the best inventions!" —Catherine Shock
Get a 16-count pack from Amazon for $15.99+ (available in multiple pack sizes).
20. Durable matte hair clips that are secure and hold all types of hair in a cute and comfortable fashion. Reviewers with thick and even super thin and fine hair say it's a must!
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
Get a set of four from Amazon for $8.99 (available in two color combos).
21. A pair of TikTok-viral cargo pants with the perfect oversized fit, tons of pockets (duh), and an array of colors options that'll have you tempted to get more than one pair.
Check out a TikTok of the cargo pants.
Promising review: "I saw these on TikTok, and I LOVE them. They fit so well. I'm 5'4" and 130 pounds, and I got a size 29, and they fit perfect. Loose, but not too loose, and extremely comfy. They come down just below the ankle, so they'd pair perfect with a pair of Jordans or Dunks. Also comes with an adjustable tie on the waist to fit as you need, same around the ankle." —annabella Gambone
Get them from Amazon for $39.99 (available in men's sizes 27–44 and 45 colors).
22. A BruMate insulated can cooler to keep your beers, White Claws, and LaCroixes nice and cool even when directly in the hot sun. With this you can sit back, relax, and drink at a leisurely pace.
This fits a standard 12-ounce slim can, and was designed to still be able to fit in car cup holders. It'll keep drinks icy cold for several hours, and twenty times colder than a standard neoprene can cooler. Psst — you can check out the rest of BruMate's options for different-sized cans, wines, cocktails, and more.
Check out TikToker use it three different ways here!
Promising review: "I ordered two, one for myself and one for my husband. I've got to say these are an absolutely amazing product. We live in Southwest Florida (it ALWAYS HOTT 🔥). So needless to say having a coolie that actually keeps our drinks COLD, is truly awesome! We absolutely LOVE them. Not only do they keep your drink very cold, they keep them cold for hours. I accidentally left my drink in the car (our very black car) on a day that was pushing just over 98°-not including the 'feels like' temp. When I got back to the car, about 1.5 hours later, drink was STILL VERY COLD! I was absolutely amazed! There isn't ever any condensation, it feels sturdy in your hand, not 'slippery,' and it it not bulky or awkward! Those are just a few of the reasons why I am ordering several more. If you're on the fence, BUY them. They pay for themselves over and over again!" —Kara Ohlsen
Get it from Amazon for $24 (available in 27 colors).
23. Some Nyx Brow Glue that'll get you the natural, feathered look without any hassle. Simply apply the nonsticky, long-lasting gel and brush your brows upward!
Check out application tips and techniques on TikTok here.
Promising review: "Literally a gem. I found this item going viral on TikTok and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend" —Chanel H.
Get it from Amazon for $8.59.
24. A popular foot exfoliation mask so your feet can be flip flop ready! It peels away dead skin, calluses, and buildup for baby-smooth skin.
Check it out in action on TikTok here!
With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days (with remarkably softer feet in two weeks!).
Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet...10/10 would recommend!! " —Alma Elias
Get two pairs from Amazon for $16.99+ (available in nine scents).
25. A set of cooling towels that get ~instantly~ chilly when put in water and then wrung out. Runners and gym-goers in the reviews say this is an absolute must-have when you're ready to cool down, but everyone could use one of these when it's blazing hot out!
It also keeps its chill for hours and will immediately get chilly again when you soak it in water and repeat the process.
Check it out on TikTok here!
Promising review: "It gets to be over 100 degrees in the summer where I live. These come in handy when working in the yard, at the beach or even at the county fair when it's super hot. What a relief these are to use when the weather is hot. I've purchased these many times because I always seem to give them out especially to those that work outside in the heat (mail carrier, pool guy, landscaper...) and they are always very appreciative." —Realfoodmama
Get a pack of four from Amazon for $17.99 (available in multiple color combos).
26. A RobeCurls heatless hair curler so you can get bouncy curls without the damage. On top of being heat-free, the curler is made with satin that helps prevent tangled hair, too.
RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types.
Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter
Get it from Amazon for $27.99 (available in four colors).
27. A pair of cloud-like slide sandals that reviewers are so obsessed with, they've got over 20,000 5-star ratings! These lightweight foam-soled beauties will instantly become your new go-to pool/beach/Target-errand shoes.
Promising reviews: "Life changing! I heard about these shoes on TikTok from someone who really hyped them up. I have had really bad back pain over the years. I'm in my kitchen a lot and it would kill my back. After I heard how soft these were, I order a pair in black and I live in them! No more back pain standing in my kitchen for hours baking. They are so comfortable very lightweight and I keep telling everyone about them. I can't wait to order some more in different colors." —britney
"Let me tell you!!! These slides are seriously the best slides. Slides typically aren’t my first choice, however after seeing so many reviews on TikTok and Instagram I decided to order some. I’ve had them almost two months and I've worn them quite often, no complaints! 10 out of 10 recommend!!! I got them in black, they are so comfy, and I definitely plan on ordering in more colors!" —Ashleigh P.
Get it from Amazon for $24.99 (available in women's sizes 5–12 and 30 colors).
28. A waterproof pouch for keeping your phone and other important "can never touch water" items safe, sound, and dry. The best part? You can still use your phone's touchscreen while it's inside the pouch! Underwater photoshoot, anyone?
The pouch is 8.3 inches and can fit iPhone 14 Pro Max, Galaxy S22, and more — with their case on! It's also a great fix for keeping out sand and dirt (and a great option for runners, if you're caught in the rain but still want to be able to toggle through your music options).
See it in action on TikTok here!
Promising review: "I used it for an entire Jamaica trip. It survived multiple snorkeling adventures and I got really great quality videos and pics underwater. There was no leaking. My dad noticed that his phone overheated one time while he had it around his neck during midday. I’d suggest keeping it out of direct Sunlight! They are really sturdy. I can use it again for future trips." —Goldf1sh
Get a two-pack from Amazon for $8.49 (available in 16 color combos).
29. A bottle of NYX setting spray to have long-lasting, sweat-, heat-, and summer-proof makeup protection that'll prevent the need to retouch constantly. You'll look and feel great all day long. Thank goodness, amiright!?
30. Best-selling chic black frame sunnies because they scream, "I'd rather be on vacation!" They're classy and edgy at the same damn time, and reviewers mention that they're an AH-mazing alternative for an expensive designer pair. *cough cough* Celine *cough*
Promising reviews: "Got these because of a TikTok I saw! They did not disappoint and can actually see clearly through them. So cute!!" —Debbie S.
"These sunglasses are my favorite thing now. They are so durable and sturdy, you'd think you paid a boatload for them. The shape is good, not too overbearing on your face and gives a little it of an edgy look. I bought them to go on vacation, and I have been wearing them all the time since. Totally recommend." —Michelle Maroon
Get them from Amazon for $14.98 (available in 11 lens and frame colors).
31. Abercrombie '90s Ultra High Rise Straight Jeans that are equally stylish and comfortable. They come in a TON of styles, too — from ripped knees and cargo pockets to criss-cross waistbands and your classic straight-leg denim. It's not a want, but a ~need~.
BuzzFeed Shopping editor Abby Kass owns a pair and *loves* them!: "After two years of only wearing jeans a handful of times, I knew it was time to invest in a great pair. I had heard SO much about these jeans on TikTok and decided to see what the hype was all about. And let me tell you, they are SO worth it. I ended up getting the curve style (because it has two extra inches and fit my waist better), and I love how these jeans look. They're a classic style you can really wear with anything. I've only had them for a couple of weeks, and I've worn them in both casual and dressier settings. I've already gone back to get a second pair in black. That's how good these are. These do sell out fast, so don't delay if you want to add these to your closet."
Promising review: "THIS IS YOUR SIGN TO PURCHASE THESE!! I'm obsessed with these jeans. I'm about to get all the colors. They fit SO WELL. I am 5'4 and got the regulars. They are the perfect length to wear with heels. If you are more a sneaker person, get the short length. I am so proud of Abercrombie. I remember them being so 'cool' in high school, but because I was a curvy teen, I could never fit into their jeans. Who ever is behind the fit science of these jeans I salute you. Great job! " —Abercrombie Customer
Get it from Abercrombie & Fitch for $90+ (available in women's sizes 23–37, extra short, short, regular, long, and extra-long, 12 washes, and in a curve style).
32. The Mighty Patch Surface to get those pesky zits to disappear overnight. These babies are large, so if there's a huge area that needs attention, you can hit it in one fell swoop. It's perfect for that *one* area that breaks out the most like your chin or cheeks. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
Hero Cosmetics is home of The Mighty Patch. The brand is woman-owned and Asian-owned, founded by current CEO Ju Rhyu. Since their Might Patch launch in 2017, they have evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!
Promising review: "I saw it on TikTok, and thought i should try it! I LOVE IT" —Jenna
"I have this very weird rash and whitehead outbreak whenever I am ovulating every month. Of course I get this right before I have a date. I used this once for a few hours and the rash totally disappeared and my nose looks about 90 percent better. I can’t wait to try these again tonight. I never leave reviews and just had to for the amazing-ness that is this patch." —kyleagogo
Get it from Amazon for $17.99.
33. A Marshmallow Whip Maker because it turns any and every facial cleanser into a frothy foam! This will make your favorite daily cleanser last way longer and the texture will become more gentle for your skin. It's a real win/win situation if ya ask me.
To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $8 (also available in a kit).
34. Some reusable water balloons to halt the endless spending while continuing the warm weather fun. They're made with a soft, durable, and eco-friendly material and can be refilled super easily. Water ballon fights will never be the same!
Promising review: "The adults in this house love water balloons but not the mess….. plus with toddlers around, it didn’t quite make sense to have water balloons but we saw a random video on TikTok and HAD to find reusable water balloons to try out. These were the first ones we bought to try out, and WHOA we were blown away! Super easy to for the 2- and 3-year-old to use, which means more fun for all of us!! Do not think twice or continue with regular water balloons, you’ll waste precious time cleaning up and filling that could be used to make memories." —Taurus
Get a four-pack from Amazon for $16.99 (also available in multiple pack sizes).
35. Revlon's Volcanic Face Roller because it'll absorb shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable which helps you save money and be less wasteful...After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.98.
36. A box of antiperspirant towelettes that can keep you dry for up to an entire week! 🤯 All you have to do wipe under your arms before bed, let them dry for five minutes, and have a good night's sleep. When you wake up, you'll have dry armpits!
Promising review: "So happy I saw this on TikTok! I was skeptical about the product because I am a very heavy sweater. There has been no deodorant that has helped this problem, but these Sweat Block wipes have literally been the best thing I've found that has made the quality of my life so much better!" —Amazon Customer
Get an 10-pack from Amazon for $19.99 (each box lasts two months).
37. An ultra-cute set of flower hair clips with the ~flower power~ to hold super thick and curly hair. Reviewers say they're sturdy enough to hold straight hair, too!
Check out seven ways to wear the clips on TikTok!
Promising review: " Good quality and super cute! I have thick hair, and it holds up my hair nicely." —Veronica Monsisvais
Get a set of 12 from Amazon for $12.99+ (available in two color variation packs).
38. The famous Alleyoop Pen Pal that works as a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag (and the time you spend going through it). With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
See it in action on TikTok here.
It's vegan, cruelty- and paraben-free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana
Get it from Amazon or straight from Alleyoop for $25 (available in three shades).
39. A pair of high-waisted running shorts made of lightweight, quick-dry material that won't get in the way of your workout.
Promising review: "Buy these right now! I saw these on TikTok [and] I would say the feel of these is more similar to Nike shorts than Lulu but the cut is great and the liner keeps them out of your nooks and crannies when working out. I have already ordered another pair! Sizing is the same as it would be with Nike shorts as well, but I prefer these to the traditional Nike shorts." —Amazon Customer
Get it from Amazon for $26.99 (available in women's sizes XS–3X and 40 colors).
40. A cocktail machine for those who love a great cocktail. This machine will make your house the go-to for pre-games and movie nights because of how easy and delicious the drinks turn out! Simply insert a cocktail pod of your choice, fill a bottle with the liquor to match, choose your cocktail strength, push a button, and voilà!
Promising review: "Best buy EVER. Saw this on TikTok and had my husband get it for me. This machine is AWESOME and I will definitively say it’s worth it! Your personal bar tender!" —Jessica
BuzzFeed writer Hannah Loewentheil owns the Bartersian and LOVES it: "When I first caught wind of the Bartesian premium cocktail machine ($349.99 on Amazon), my first thought was does anyone actually need this gadget? But after trying it for myself, I can say the answer is a firm YES, and here's why. I love making cocktails at home, and while I'm no bartender, I feel very comfortable shaking a spicy margarita, stirring a negroni, or whipping up a Pisco sour. But making craft cocktails at home requires many (often expensive) ingredients, bar tools, time and effort. With the Bartesian though, you can make fancy drinks with the click of a button — literally. Once you turn the Bartesian on, it prompts you to insert a cocktail capsule. The smart gadget recognizes the cocktail you're trying to make and will ensure you've placed the proper spirit in the bottle (I know, it's mind-blowing). Next, it prompts you to choose your cocktail strength (there's even a mocktail option), and to place a glass with ice underneath the spout. Next, the Bartesian will start pouring your craft cocktail. The whole process takes about 20 seconds and it's all very exciting. With many bars closed and people quarantining or feeling hesitant about going out to eat, this gadget allows you to make professional-quality cocktails at home."
Get it from Amazon for $354.99.
And don't forget your to grab a six pack of cocktail pods for $14.99!
41. A pack of Vafee Lip-Plumping Gloss that gives your lips the look of a plumper pout and the feel of all-day hydration. Its collagen and vitamin E-rich formula has reviewers obsessed with their *very* visible results!
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $9.99.
42. A Skims ribbed slipdress reviewers say is comfortable, sexy, and will fit ~every~ body like a glove. The ultra-stretchy material makes it an easy favorite.
Promising review: "THIS DRESS RIGHT HERE!!! I saw it and was like, 'Ehh idk, I like it, but where would I wear it?' Then, I saw it on TikTok, and I was like, 'Okay, maybe I need it.' THEN, I saw a girl with my same shape wearing it and styling, and I HAD TO GET IT! This dress is so comfy. I love it! I haven’t worn it out just yet, but I recommend tying the side as it is pretty long. Go ahead and buy this dress, baby." —Ember
Get it from Nordstrom or straight from Skims for $78 (available in sizes XXS–4X and in 11 colors).
Psssst... If you're looking for something similar on the lower end of the price scale, Amazon reviewers say this bodycon maxi is a great option for only $24.99. And it's TikTok famous, too! Check it out here.
43. The Flick Stick winged eyeliner stamp to get the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get it from Amazon for $14.97 (available in three sizes).
44. An at-home slushy-making cup that'll turn any drink — yes, any! — into a deliciously cold slushy. That means your favorite sodas, juices, and even flavors of LaCroix can transform into something even better. Just freeze the cup for four hours, add your cold drink, and crush the side of the cup until slush forms. It even comes with a spillproof lid!
See it in action on TikTok here!
Promising review: "I’m an absolute sucker for slushies. Why? Heck if I know. I saw this cup on TikTok, and bought it though I was very skeptical. However, it works!! I’ve made at least a dozen already, if not more." —C. Warrick
Get it from Amazon for $11.99+ (available in 17 colors).
The reviews used in this post have been edited for length and clarity