No, These 36 Beauty Items Are Not All Hype

These beauty gems have some well-deserved hype, and you're going to want to try them out ASAP.

1. Laneige's Lip Sleeping Mask is a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.

Sephora

BTW, some people use it as a daily lip balm or lip protectant over their lipstick too!

Promising reviews: "Holy freakin grail!! I pick at my lips so they’re constantly chapped and raw. I used this once and by the second day all the dry/dead skin had come off and my lips were softer than I’ve ever felt. Totally worth the money and smells amazing!!" —Anissamarie01

"I swear by this!! I have dry skin and lips in the winter and this is literally the only thing that keeps them hydrated while making my lips look glossy! I even layer some lip color underneath when I go out. I know it’s meant for when you sleep, but I use it as my normal every day lip moisturizer. Awesome product!" —SammieAnd

"Lives up to ALL the hype. Holy grail amazing product. I have been chapstick obsessed since birth, and this product goes above and beyond. I carry it around in my purse and use it every day and my lips look super glowy and hydrated, and it lasts a long time after application. I'm slowly collecting every shade." —honeycbxdger

Get it from Sephora for $22 (available in four scents) or from Amazon for $22 (available in four scents).

2. Essence Lash Princess mascara gives dramatically long lashes without the price of extensions or false strips. This best seller has over 158,000 5-star reviews!

amazon.com / amazon.com, amazon.com

Promising review: "I have tried every single expensive mascara and this one tops them all. Sometimes I use a different wand with the formula but I will still buy this over anything else. I saw it in a BuzzFeed article and bought it based on all the positive reviews. I love it, my roommates use it all the time, crowd fave for sure, and it even stays on when you need it to, doesn't flake, and with a makeup wipe isn't impossible to get off." —schyler

Get it from Amazon for $4.99.

3. The Mighty Patch helps those pesky zits disappear overnight. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.

amazon.com

Promising review: "These are a game changer...I bought them because I had a painful zit on my shoulder that was huge and wouldn’t fully drain (sorry for the gross details) no matter how hard I/my friend tried. So I bought these and left it on overnight. I was worried because the skin had gotten torn up when I tried to pop it myself, so I was scared it would do something gross. I woke up and it was GONE. There was a huge white dot in the sticker and it even managed to get the core. Since then, I’ve tried it on smaller problem spots and it works wonders. It even draws stuff out of surrounding pores that I didn’t even know were issues." —Ashtyn

Get it from Amazon for $12.99.

4. Nyx Professional Jumbo Eyeshadow Stick makes adding a little flair to your everyday makeup very very easy. Just glide, blend, and go! It can be used as eyeshadow, eyeliner for a bold cat eye, or a primer for powder shadow. In less than 10 seconds and with little effort at all, you've got yourself a chic, vibrant shimmer.

Amazon

Promising reviews: "I see the hype. When I applied this I was honestly shocked at how easy the product went on. It’s like an 11/10 for how smooth it is. I love this product so much already. Probably gonna buy more." —London Johnson

"I have heard about the Nyx jumbo eye pencils forever, and particularly about the Milk shade. I've been intending to purchase it for awhile, but I never could find it in store and all of the similar products I purchased from other similarly priced brands were huge fails (chalky, glittery, clumpy, too hard, too soft, etc). The consistency is best described as a lipstick, or something of that nature. It is creamy and blendable. It seems to stay put wherever you apply it... This lives up to the hype and could easily become a staple in everyday wear. I will definitely be purchasing in more colors." —Kendall

Get it from Amazon for $4.47+ (available in 24 shades).

5. Glossier Balm Dotcom is the multi-tasking gem you didn't know you needed. Yep, it works as a hydrating lip balm, but it can also be used to sooth dry and chafed areas all over the body (elbows, heels, you name it).

Glossier

This is made with heavy-duty moisturizers like castor oil, beeswax, and lanolin, and is dermatologist-tested and cruelty-free.

Promising reviews: "I absolutely adore the birthday Balm Dotcom. I’m on my third one and will probably keep repurchasing it until the end of time. It’s one of the only lip products that truly leaves my lips feeling hydrated and soft and not needing to reapply ever half hour because the formula is so thick and it stays on for hours. I also love the little touch of shimmer and smell, but the formula is just wonderful in general. I purchased the mint one, and I really enjoy that one too. I trade off between the two of them and completely ignore the dozens of other lip products I have, because the Balm Dotcoms are so good for me." —Lillian

"Worth the hype. I got my first Balm Dotcom three pack: mango, coconut, and wild fig. All of them are super moisturizing, and the scents are perfect. Put some on before bed, and my lips still felt moisturized the next morning. I was nervous that the tinted balms would appear super pigmented and opaque, but it's very subtle and sheer. Can't wait to try the rest!" —Kev

Get it from Glossier for $12 (available in nine flavors).

6. Ilia Super Serum Skin Tint combines makeup and skincare into one. Ingredients like hyaluronic acid and niacinamide work together to even tone, while the SPF 40 tint (yes, it's sunscreen too!) provides a weightless, dewy finish.

Ilia

This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.

Promising review: "I!!!! Love!!!!! This!!!!! Stuff!!!!! I NEVER write reviews but had to hype this up. I just finished Accutane and wanted a light foundation that feels like I’m not wearing makeup but still covers redness/scarring. And THIS is a HOLY GRAIL. It gives my skin such an airbrushed look and leaves it a little dewy and highlighted which I’m a biggg fan of. You can definitely build it to have decent coverage, but it still looks like I’m barely wearing makeup which is a win-win. Also, it has really nice active skincare ingredients for all you skincare [lovers] so I don’t feel guilty about wearing it at the risk of potential clogged pores/breakouts like other foundations. 200% a staple in my makeup routine!!!." —freshface8

Get it from Sephora for $48 (available in 30 shades).

7. Blume's Meltdown acne oil is the top-rated, acne-attacking formula that truly lives up to the hype. This small biz has received hundreds (and hundreds) of 5-star reviews for it's gentle approach on skin but effectiveness on blemishes. You can use it as a spot treatment or mix it with your moisturizer for full-face coverage!

Blume

Blume is a POC-owned small biz cofounded by sisters Taran and Bunny, who wanted to create a line of transparent, eco-conscious self-care products that destigmatize and de-mystify the shame-centered talk around periods and puberty.

Promising review: "I’ve been using Meltdown nightly for two weeks and my skin has completely cleared. I had been struggling with awful, stubborn peri-menopausal acne for months. It’s such a relief! I love it. Smells good, easy to use. Highly recommend!" —Bobbi M.

Get it from Blume for $28 (save 20% when you subscribe).

8. Nars Radiant Creamy Concealer has been a makeup bag essential for many for years! The creamy, buildable formula along with the long-lasting wear (16 hours to be exact) makes this the award-winning cult-favorite what it is.

Sephora

Promising reviews: "This is a holy grail staple for me. I always have at least two so I'm never left without it. It works great to cover my up dark circles and acne. Bonus points for being able to do both because normally I have a different product for each. Very easy to blend and stays on easily, can add setting powder for additional hold which I do in the summer. This also works in all weather so i love that it's even more multi use because it's all about simplicity to me." —Sephora Customer

"Worth the hype! Smooth, creamy, long lasting, doesn't settle into fine lines under the eyes. The best concealer on the market!" —wakeupfrenchie

Get it from Sephora for $13+ (available in two sizes and in 30 shades). 

9. Urban Decay's All Nighter setting spray is a long-lasting, oil-free spray that's perfect for anyone who wears makeup and doesn't want to worry about smudging and reapplying. And just FYI, The formula happens to be the #1 setting spray in the US!

Sephora

Promising reviews: "OK BUT THIS IS WORTH ALL THE HYPE!!!! My makeup stayed on all throughout the night while I was partying. Little to NO transfer when wearing a mask. it really is good and worth the money." —emmangyen

"BELIEVE THE HYPE. I have never been a fan of setting spray in general, I never thought I needed it. I started experimenting with a few brands, and this is by far THE BEST one. I’m the type that would read a ton of reviews before buying a product especially to use on my face. But hands down, I will keep using this one. No breakouts, my makeup lasts an entire day of working retail which means lots of running all day. Absolutely love!!" —teebaby101

Get it from Sephora for $15+ (available in two sizes) or from Amazon for $15+ (available in three sizes).

10. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant provides awesome results in smoothing and clearing skin. It's got a near perfect rating and (thankfully) comes in a 1-ounce mini version perfect for traveling, too.

Sephora

Promising reviews: "This has done wonders for my skin. Since I’ve been stuck at home, my skin has become bumpy with huge pores on and around my nose. it was so hard to smooth everything out and I’ve tried at least five different, well-reviewed products, but nothing has work as well as this. I also have their reusable cotton pads. After just a week of using it, my skin is SO smooth. I don’t write reviews often, but this stuff is so dope, I had to share. A++" —mbattle

"This stuff is amazing!! I [have] hormonal acne and I’ve tried literally everything!! I tried many prescriptions along with Accutane but my acne always came back. This has helped significantly! I use it every morning and night and I have seen a huge difference in my skin. The hype for this product is real!!" —Gracie148

Get it from Sephora for $32 or from Amazon for $11 (available in two sizes). 

11. Tower 28 ShineOn Jelly Lip Gloss takes the OG gloss you love to the next level. This clean, vegan formula provides high shine, hydration, and a tinted finish that'll make your lips ✨pop✨.

Sephora

P.S. it's non-sticky too! 

Tower 28 is an Asian woman-owned beauty brand founded by Amy Liu.

Promising reviews: "Believe the hype!! This lip gloss is one of my favorite Sephora purchases!! I bought magic - the clear option. It goes on so smooth, leaves my lips hydrated without being sticky, and lasts for several hours. I wear it mostly on its own but you can layer it on top of other lipsticks for the ultimate shine and color pop!" —bmackey

"This is not overhyped AT ALL. This is exactly the right amount of hyped! Probably the best lip gloss formula I’ve ever tried. It really does feel like a lip jelly, not heavy at all, but so hydrating and juicy looking on the lips. Chill (the clear shade) is the only one you need in my opinion, but Cashew is a unique neutral brown gloss that will look awesome in fall/winter months. If you were looking for sign to buy this gloss...GO BUY THIS GLOSS!" —sydddxo 

Get it from Sephora for $15 (available in nine shades). 

12. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.

Mario Badescu

Promising reviews: "A go-to of mine! It dramatically reduces the size, appearance, and redness of acne for sure. I love using this especially for hormonal acne. Usually it helps clear a blemish 2-3 faster than if I were to not use it at all!" —MarissaMalta

"Whenever I have a breakout that needs to be squashed fast, this is THE one. Just apply to a reddened acne and this dries that overnight. No scarring, clear skin in a couple of days. Love it!" —elmojklmno

"I now understand why this is such a cult classic product! It does exactly what it says. I get cystic acne on my jaw and neck once in awhile and it does a good job at drying the blemishes out and reduced their redness." —StephHazen

Get it from Sephora for $17 or from Amazon for $17.

13. Corated's Heatless Hair Curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with mulberry satin that helps prevent tangled hair, too.

amazon.com

This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!

Promising reviews: "Super easy to use, takes like five minutes to wrap, lasts for days. First day is super curly then usually gradually goes to just a little wavy, which is fine with me! No damage and little effort for a well styled look is well worth it. Make sure your hair is damp, not wet if your hair is thick or it won't dry overnight.!" —Katherine R.

"This product was sooo easy to use and comfortable to sleep in!!! It turned out soooo cute!!! I’ll be using this product often, as I can just take it out in the morning and have [gorgeous] hair! I’ll be recommending this to lots of people! I should also add that the scrunchies that came with it are like…. [very] great quality." —Amazon Customer

Get it from Amazon for $11.99+ (available in three colors).

14. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.

Sephora

Promising reviews: "TikTok made me buy! I saw a lot of hype for this product and I can totally see why, it gives you a great base. That dewy look or mix it with ur favorite full coverage foundation to make it more natural looking. Works great." —harmanb

"100% yes. This lives up to the hype. I am so lazy in the morning but hate how my skin looks naked. Add a few drops of this all over my skin and bam my dry skin looks moisturized and has a glow. " —kaymarie225

Get it from Sephora for $34 or from Amazon for $34.

15. Summer Fridays Jet Lag Mask calms, hydrates, and nourishes dry and dull skin with clean ingredients like vitamin B5, chamomile, glycerin, and hyaluronic acid wrapped up in a creamy, gluten-free and vegan finish.

Summer Fridays

Promising reviews: "The hype is real! I was initially skeptical about the hype surrounding this product, but I was so wrong! As someone with dry skin, I love this mask, which I use instead as a pm moisturizer. The thing I probably love the most is that it really stays on and you can feel it still in your skin in the morning when you wake up, whereas other night masks or cream are gone by the morning. It feels great going on and really hydrated and soothes the skin. Highly recommend and wish I hadn’t waited so long to try it!" —cjq723

"I absolutely love this mask! It’s not a 'put on and wash off' kind of mask, it’s a nice thick lotion you can leave on all day or overnight. I have WEIRD skin — it’s oily/dry/sensitive all at once, I still get acne, and now I have dark circles and fine lines to deal with too. This stuff somehow sorted all of that out overnight and my skin looked and felt so much better after just one use! I now use it two to three times per week depending how my skin is acting and my problems are starting to clear up. I don’t know what magical ingredient they put in here, but I’ll never be without this mask again!" —wildr0ses

Get it from Sephora for $25 (available in 1- and 2.25-ounce packaging).

16. Bread Beauty Supply Elastic Bounce Cream brings the spring back to your curls, and the super soft feel that comes with it. This cream helps restore even the driest, frizziest hair back to its healthiest state. You won't be able to stop looking in the mirror!

Sephora

Bread Beauty Supply is a Black woman-owned small business that creates amazing haircare specifically for those with curl types 3a to 4c.

Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — its so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer

Get it from Sephora for $28.

17. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how genius is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.

amazon.com, amazon.com

The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

Promising reviews: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper

"What an absolutely amazing investment. This is one of those items you will be glad to have on hand—for a very long time. The fact that it is reusable? Absolutely brilliant. The fact that it also happens to work better than any other product I’ve ever tried in my entire life? Double brilliant!! The hype is right on this little miracle. If you’re curious and considering giving it a try—do it! It is easy to use and very simple to clean/refresh when needed in order to keep on using!!" —MidwestCraftyLasso

Get it from Amazon for $9.99.

18. Gloss Bomb Lip Luminizer is one of Fenty Beauty's top sellers and a personal favorite. It's nonsticky, long-lasting, and every color has its own shimmery vibe.

Amanda Davis / BuzzFeed

The Gloss Bomb has been a purse essential for me probably since the day it launched. The non-sticky factor is huge for me, but I also absolutely love how versatile it is. It's perfect on top of lip liner and great by itself too. And the ✨shine✨ is impeccable. People can probably spot me a mile away after I apply it, which I count that as a very good quality in lipgloss.

And if you didn't know, Fenty Beauty is 100% cruelty free!

Promising reviews: "It took me a while to buy this gloss because of the price but I’m so glad I did. I absolutely love this gloss by itself or over other lipsticks. It wears so well and stays on for a long time. I definitely get the hype and this is one of my makeup must haves." —Jaddess

"Absolutely stunning. The scent is amazing and the formula is so hydrating. Makes your lips look lovely and super shiny, and this is just one of those products that makes you feel beautiful without a lot of effort. —madsmj

Get it from Sephora for $20 (available in six shades).

19. Gisou Honey Infused Hair Oil hydrates, repairs, and deeply nourishes hair. Thanks to ingredients like honey, vitamins, antioxidants (and much more!), you'll get stronger and shinier hair with continued use.

instagram.com, instagram.com

This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged). Check out the reviews below!

Promising reviews: "Worth the splurge! I have been using Moroccan oil for many years, but decided to give this a try since I have heard such great things, and let me tell you - this lives up to the hype! Not only does this oil make your hair soft, smooth, and smell amazing but the packaging is on point. Like any oil, a little goes a long way so this bottle will last for a while. Highly recommend trying this out!" —Kelseylynne1

"Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3A curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down nor greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie

"Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy

"Not so oily which helps a lot especially with my 4c hair. Smells really good …and improves shine for long hours" —oasare

Get it from Sephora for $25+ (available in three sizes).

20. Olaplex's No. 3 Hair Repair Perfector provides a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.

Olaplex

Reviewers with thick and wavy hair (2c, like the reviewer below) and coily hair (4c) love this Olaplex treatment. And reviewers with straight hair (1a-1c) say it's great for getting softer, shinier hair!

Promising reviews: "After reading a TON about this product I finally decided to give it a shot and I'm glad I did! I have long, thick wavy (2c) hair that was balayaged and straightened to death. I decided in quarantine to give up heat tools and embrace my natural hair texture. It was pretty damaged (I could not get a wide toothed comb through it without having a ton of conditioner in) so the curl pattern in the top layer of my hair looked pretty (like really) bad. I'd tried protein treatments, leave in conditioners, etc., but the effects of those treatments obviously are only temporary. This product helped restore a lot of the damage and helped me get some curl pattern back. I've used it 3x and I can comb my hair without product in and my hair feels a lot stronger and a lot of the elasticity is back. It's not the same as total virgin hair, but noticeably better." —Emle21

"Must have For my 4b/4c hair. I did the big chop and struggled though baskets of products and online DIYs. This has worked best for me. My hair is longer and stronger without a doubt. No miracle growth treatment but it helped me retain length. I have always done protective styles . This was the variable that made the difference ." —liv1979

"I have very fine, straight hair that’s damaged at the ends from too much heat styling, but this hair perfector is amazing! It doesn’t weigh my hair down at all, but perfectly coats my ends and makes my hair really smooth and tones down the breakage. It’s a must for me!" —aubreykaye95

Get it from Sephora for $28 (available in two sizes) or from Amazon for $28 (where it has nearly 79,000 5-star reviews!).

21. The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution is a TikTok favorite among skincare enthusiasts. Main ingredients like glycolic and salicylic acids work together to give you glowing, blemish-free skin. (And the color is pretty satisfying, too!)

tiktok.com, tiktok.com

This exfoiliating solution is fragrance-, alcohol-, oil-, silicone-, nut-, and gluten-free! But because this is a chemical peel, be sure not to use it more than twice a week!

Promising review: "ITS A YES FOR ME. THE HYPE IS REAL YALL. I’ve been using this product for roughly six weeks and as my first chemical exfoliant I must say my skin looks AMAZING! I use this product once a week at night, right before I go to sleep. I’ve experimented using a lot vs a little amount and noticed that one full drop works just fine...After waiting 10 minutes, I rinse it off... There are no immediate results but the real magic comes the morning after. I swear EVERY time I use this mask my skin feels so soft and dewy the next morning. I have seen this product speed up the process of clearing up my impulsively popped whiteheads and it’s so magical. Also, I have hyperpigmentation on my upper lip and this has significantly lightened that area! I absolutely love this product and recommend this to anyone who can get their hands on it!" —Khalea

Get it from Sephora for $8.

22. Thayers Facial toner soothes skin and reduces dark spots. The rose petal ingredient is perfect for those with sensitive skin, too. (Take it from the 16,000+ 5-star reviews.)

amazon.com, amazon.com

Promising review: "I've been using this everyday for about nine months as a toner in my skincare routine and I've seen a tremendous difference. My dark marks and acne have gone sway tremendously...I also dealt with fine bumps and textured skin and it greatly reduced that as well. My skin is almost clear. I'm almost on my 3rd bottle of this. I'm never letting this go. I also use it after I shave my legs and 'down there' (not inside of it just pat it on the perimeter) and it prevents any bumps or irritation that may occur. No complaints whatsoever. If you want an all natural, multi purpose, affordable toner product this is for you." —Sue Craig

Get it from Amazon for $9.59. They also come in a very handy pad version.

23. Base Butter's Radiate Face Jelly is a clean, high-performing moisturizer that has exploded across the internet and social media for being the #1 aloe vera gel-based moisturizer. It's ultra lightweight (so no clogging pores) and easily absorbent (so your skin really locks in the moisture).

instagram.com, Base Butter

Base Butter is a Black-owned small biz founded by She'Neil Spence and Nicolette Graves. The brand is all about having a simple yet effective beauty routine and have provided the perfect products to do so. 

Promising review: "I’m still shook! I loveee this moisturizer! I’ve been using it for about three months and I have no cons! I have very oily skin and using this somehow balances everything out making me less oily. I don't know how it works, but IT WORKS!" —Alexis

Get it from Base Butter for $29.

24. Grande Cosmetics' lash serum gets your natural lashes longer, fuller, and thicker than ever. It's got thousands of 5-star reviews full of people with results just like the one below 🤯

Sephora

Promising reviews: "BUY IT NOW. SERIOUSLY. I am on my 4th tube of this stuff. Believe the hype. IT IS AMAZING! After using this daily for 1-2 months, my lashes were longer, thicker, and more defined. I’ve been using it for over a year now and the results are still great, even if I’m only using it a few times a week (because I’m lazy or I forget). Example: I did my makeup for a holiday party, came home, washed my face, and realized I never put on mascara. This stuff made my bare lashes look so good...If that’s not the sign of a miracle product, I don’t know what is." —kmu06

"I literally never write reviews but I got this a month and a half ago and I’m shocked by how much it lives up to the hype. It’s definitely expensive but after buying a number of lash serums with no results, I’m really happy with this one and will be repurchasing. I have sensitive skin and I have never had a problem with it - the worker at the store warned against using it over moisturizer or other products as it might cause irritation, so keep that in mind after applying." —carolinewhalen

Get it from Sephora for $34+ (available in three sizes) or from Amazon for $34+ (available in three sizes).

25. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!

amazon.com, amazon.com

"I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. It's [pretty] and you don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over it — the color stays! You can also build up for intensity or swipe it once and blot for a natural-looking gradient stain." —Nusrat Sultana, former BuzzFeed writer

Promising review: "Omg velvet perfection. This product applies like an opaque cream velvet lipstick, buttery smooth, not at all drying, and pigmented. The doe foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer proof and mask approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning and by the end of the day it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look... Seriously impressed with this product, and amazing price point for under ten. This is the PERFECT lip product imho." —Kenzie Scout

Get it from Amazon for $9.90 (available in 22 shades).

26. Cocokind's Resurfacing Sleep Mask is exactly what it sounds like — a facial mask that works while you're sleeping! Ingredients like bakuchoil and wild indigo work hard to reduce dryness, even skin tone, and plump skin all while you get your beauty rest.

Cocokind

Promising review: "I have always been afraid of overnight masks with my super sensitive skin… not anymore! Being acne-prone and having super sensitive, I have always been very cautious about overnight masks, but after reading so many positive reviews and loving my Cocokind routine I decided to give it a try. And I am so glad that I did. My skin has never looked better in the morning! Take my advice and go get that 'i woke up like this' glow!!!" —Emma J.

Get it from Cocokind for $22.

27. Topicals Faded serum helps diminish the look of scars, dark spots, and even sun damage. Reviewers who've had the same scars for years say this is the only thing that helps it ~fade~ away!

Sephora

Just so you know, reviewers say that Faded's scent is on the stronger side - but it's totally worth it once the results start happening!

Topicals is a WOC-founded small business started by Claudia Teng and Olamide Olowe. The brand is all about helping you love the skin you're in, with a little help from their effective, science-backed products.

Promising reviews: "What is this witchcraft?! I've tried every hyped up treatment on the market over the past five years to address hyperpigmentation, and none of them had the noticeable impact that Topicals Faded did in just three uses so far. This stuff is amazing. I have no idea why this has been so effective but I'm a customer for life now." —ShannonD726

"The hype is real!! This is an instant holy grail for me. Yes, there is a smell when you apply the product, but it dissipates almost instantly. In my opinion it it worth it for the results. I would rather have a product that actually does what it says as opened to one that is filled with irritating fragrances. This product has revered hyperpigmentation that I have had for YEARS. Please never change!!" —KierynJoy

Get it from Sephora for $38.

28. Coty Airspun Face Powder is a velvety, oil-absorbing matte setting powder that hides blemishes and lines without looking cakey or cracked. It's also earned over 60,000 (!!) 5-star reviews, so *clearly* it's something missing from your makeup bag.

Amazon, amazon.com

Promising review: "I have fond memories of Coty. I recall as a young girl pilfering through my grandmother’s vanity and finding a Coty tub. I remember picking up the powder puff and dotting it on my cheeks and nose and noting its distinct and pleasant odor. The smell still makes me think of my sweet redheaded grandma. This powder is the best and that is why it has stuck around without changing much for so long. No matter how many finishing powders or powders I try, I always return to the Coty Airspun. It has a matte finish, stays put and is great at perfecting trouble areas and keeping your makeup in place. It has a natural appearance and is not too heavy or caky. I am very pleased with it and will always keep a tub in my makeup arsenal." —Breanna Call-Stephens

Get it from Amazon for $5.72+ (available in seven shades and in multi-packs).

29. Elizavecca Collagen Hair Protein treatment gives you magic in a bottle according to reviewers. Say goodbye to frizz and grease after just 10 minutes with this in your hair!

amazon.com, amazon.com

Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!

Promising reviews: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex...so I thought I would give it a try...I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carley S. Whitson

"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

"Y'all my hair came out so shiny and smooth, less frizzy, and all-around more manageable. My hair is thick, dark, and curly (3c type), medium length, and I highly recommend you give this hair mask a try to salvage your hair." —Amanda Rogers

Get it from Amazon for $8.06.

30. Tula Skin Care The Cult Classic Purifying Face Cleanser is loved so much, they put "cult classic" in the name! This cleanser is known for effectively hydrating skin, removing makeup, *and* clearing acne. It really does it all.

Amazon, amazon.com

Promising reviews: "I've been using this face wash for about two years. I tried to use other face washes in between (cheaper ones because I am on a tight budget) but I kept coming back to Tula because my skin got irritated by other products I used. It is a bit expensive for a face wash for me but it is worth every penny. It is very gentle, washes off all the impurities, my skin does look cleaner and is not stripped from all the moisture. It does not feel tight after I wash my face and I don't break out at all after it. I really feel like my skin glows now. With other face washes my skin would be patchy and I would break out around my chin. I cannot recommend enough TULA face wash to people like me with a sensitive acne prone skin who struggle to find a face wash that actually washes all the dirt and makeup but does not irritate the skin." —Myra

"I have struggled with oily skin and hormonal and cystic acne my ENTIRE life. My mom is an esthetician, so I have tried EVERYTHING under the sun and nothing ever worked. I’d heard RAVE reviews about this product, so I finally gave in and bought it. For the price, it’s SO worth it. It works way better than anything medicated/medical grade and is a fraction of the price...I always make sure I have extra on hand so I never run out. I will never switch facial products again. Tula saved my face!" —Amazon Customer

Get it from Amazon for $28.

31. Beauty Glazed eyebrow soap gets you the natural, feathered look without any hassle. Simply apply the waterproof, long-lasting gel and brush your brows upward!

Amazon

Promising review: "This is it. THIS is the eyebrow product you've been waiting for. All day hold is the perfect foundation for either totally natural brows, or brows that get a little bit of help with make-up. I use a super-thin eyebrow marker from Glossier, and apply it after I've fixed my brows with this eyebrow soap... For the price, the quantity and the unwavering effectiveness of this product I give it a 10/10 and strongly recommend." —Maggie R

Get it from Amazon for $7.88.

32. Rare Beauty Soft Pinch liquid blush is a newcomer that's clearly here to stay. Reviewers are obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!

Sephora

All Rare Beauty products are vegan and cruelty-free!

Promising reviews: "I’ve never ever been a fan of liquid blush but I’ve been converted. I didn’t see the hype in this line or want to love it, but after trying it… omg I’m in love. I never want to use anything else. A little goes a very very very long way. Small mini tap the blend by tapping finger gently on cheeks. I then use a beauty blender to really smooth it out. It’s smooth, natural, and isn’t cakey. TRY IT. My skin can be dry in my cheeks and oily in other places so I’m glad I switched to this because it gives me a natural glow without looking patchy like with powder." —LaKatNoire

"This product obviously deserves any hype it gets. Because this celebrity wasn’t playing around when she created this blush! I’ve tried all the popular lines [and] from an unbiased point of view Selena [Gomez] takes the cake. This blush is a godsend and really anyone could use it. This blush doesn’t feel heavy, never ever clogs my pores in the three month time span I’ve been using it... And it is just so affordable for such high end makeup. It feels so luxurious to have in my kit...I would recommend this to my mom, sisters, and future kin. I’m in love." —Vickic163

Get it from Sephora for $20 (available in 11 shades).

33. Pattern Beauty leave-in conditioner provides curly-haired beauts with with the tools to nourish and enhance curls with healthy, safe, and effective ingredients. And the cherry on top? It's founded by actress Tracee Ellis Ross!

Pattern Beauty

Promising review: "I'm not really loyal to leave-in conditioners and tend to pick up something new every time I run out, but this is by far the best one I've ever tried. It's so lightweight but still manages to hydrate my super thick, curly hair so well. I usually use the Olaplex no. 6 on top of my leave in but I don't need to with this. The scent is also really fresh and clean. Definitely buying the jumbo container when I finish my current tube!" —Aida421

Get it from Sephora for $25 (available in three sizes).

34. Il Makiage No Filter Smoothing Primer is a silky bestseller that blurs pores and fine lines like no other. Seriously, it's got over 45,000 5-star reviews with people gushing about smooth and weightless it is! It works as silky base to ensure your makeup stays on all day and night with a prolonged filter effect.

instagram.com

Promising reviews: "This primer goes on smooth and sets well. It leaves a matte finish after the application of foundation and holds the foundation and eyeshadow all day. This is a must have product and I highly recommend it. Especially for combination skin." —Katrina

"I have extremely sensitive and acne-prone skin. I love this primer!! It covers everything and looks so smooth on me without looking like too much. Love all of their products!!" —Kena M.

Get it from Il Makiage for $49.

35. Revlon One-Step Hair Dryer and Volumizer brush makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types!

amazon.com, amazon.com

Promising reviews: "I have thick curly dark Middle Eastern hair... I’m typically the roll my curls into a bun for days because I can’t deal with it any other way type gal...This thing is a work of art, so far I’ve used it four times and it’s completely blown out my hair beautifully... My hair is soft and smooth and actually manageable. I usually only get this type of relief when I get a hair trim and beg my hair stylist to blow dry afterwards. It’s about as close to salon as I can do by myself...Definitely worth a buy!" —Lewka

"I’m really happy I bought this for myself! I have medium/thin blonde hair and it gets dry and brittle so I try not to wash and blow dry as often as other people. This hair brush blow dryer works great for me and my hair type. The first time I tried it I was able to finish my hair in about seven minutes which is so impressive. I didn’t even have to section off my hair! No more hair brush, clip and blow dryer. It’s just all in one with this thing... My hair really held on to the bristles and stayed there while it was drying. My hair turned out really soft and had more fluff to it which makes it easier to move around and flip over... If your thinking about getting- just get it!! I’m really so happy I did!" —Kaeli

"Let me just start off with the fact that I absolutely loved this product!! I have between 3b and 3c hair with a couple of 3a strands so for anyone with similar hair type I highly recommend...I do happen to have more fine hair which is why I don't usually get much volume when I straighten my curls but when I tried this out I kid you not I fell in love with it. All I did was wash my hair then pat off the excess water and once you de-tangled my hair I basically just started brushing with it on hot air and it made my hair looks amazing with the desired volume... this was such a great find for me and totally worth the money. :)" —Drea

Get it from Amazon for $34.88.

BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $33.99! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.

36. Hyper Skin's Hyper Even Brightening Dark Spot Vitamin C Serum is a clean, vegan serum that hydrates skin and tackles those pesky dark spots that are difficult to treat. Ingredients like, tumeric root, hyaluronic acid, aloe, and (of course) vitamin C leaves skin bright and even with once-a-day use.

Hyper Skin

Hyper is a Black woman-owned small business that's changing the skincare game for darker and melanated skin tones. Their formula is specifically focused on treating the unique needs of skin of color, but works wonders for all. (Just look at those before and after photos!).

Promising reviews: "I never write reviews for anything but OH MY GOD. The things I would do for this serum… the things this serum has done for me. I have cystic acne and PIH and this product has helped with both a ton. I can see my dark spots getting lighter every day. 1,000/10 recommend." —nvcj

"Top tier. What made me curious about Hyper Skin [was seeing it] on Instagram. They hyped up the product so much that I actually wanted to try it and they DID NOT DISAPPOINT!!! I love everything about this product. it’s not sticky like many Vitamin C serums and it sinks into my skin beautifully. It has contributed to my dark marks becoming lighter... I would 100% repurchase this serum." —Snw95

Get it from Sephora for $36+ (available in two sizes).

Your friend's reaction to your new 12-step beauty routine:

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Reviews have been edited for length and/or clarity.

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