We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Broadway's long-lasting clear lip gloss set comes with three glosses, each with a different main ingredient that takes a plain ole gloss to the next level. The rosehip oil gloss is designed to reduce fine lines on your lips, the mint oil gloss creates a cooling sensation, and the coconut oil gloss is for lips that need extra hydration. Each provide the ~perfect~ glossy finish.
Promising review: "I️ saw these in a BuzzFeed article and I always need chapstick/lip moisturizer with me so I️ thought I️ would give these a try! And safe to say, these are perfect, exactly what I️ was looking for! I️ have had the mint one on for 30 minutes and I’m obsessed! It was a little sticky like any lip gloss at first but as time goes but it’s very cooling and moisturizing. I’ll definitely be ordering more to have on hand!" —Stephanie
Get a three-pack from Amazon for $3.49.
2. Bed Head Wave Artist Deep Waver gives you those beachy vacation waves you crave year-round, but this hair tool also reduces frizz and adds shine, too.
Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe!
Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!!... I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 mins or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt
"I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.
Get it from Amazon for $29.99.
3. Glossier's Boy Brow is the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.
Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover up.
Promising review: "This brow gel applies just the right amount of product to add fullness and definition while staying natural. The waxy texture once dried holds brows in place perfectly. I'm a brow gel snob and am obsessed!" —Roni
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
Get it from Glossier for $17 (available in five shades).
4. Youthforia's BYO Blush Oil takes "finding the perfect color" off of your to-do list. It's a genius color-changing blush that's designed to react to the pH of your skin to transform into the perfect blush tone for *you*. This bestselling lightweight formula is seriously changing the beauty game.
Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Promising review: "OBSESSED. This is the best blush I’ve ever used. Love how natural it looks and how it blends into your skin." —Zehra H., Youthforia customer
5. Nars Radiant Creamy Concealer has been a makeup bag essential for many for years! The creamy, buildable formula along with the long-lasting wear (16 hours to be exact) makes this the award-winning cult-favorite what it is.
Promising reviews: "I’m obsessed with this concealer. It provides outstanding, long lasting coverage and can be buildable as needed. If I could only choose one makeup item to wear out, it’s this concealer." —Kayles0404
"This concealer is my all-time favorite for so many reasons. For one, I have fine lines under my eyes and this concealer is the only one that does not crease on me. It also blends so easily and looks really good when I do a natural makeup look with no foundation. Whenever I’m in a rush, I always gravitate towards this concealer over other ones because it covers everything I need it to and it blends so seamlessly. I always know I’m gonna have a good makeup day when I use this....I am absolutely OBSESSED with this and will repurchase!!" —hqueen22
Get it from Sephora for $14+ (available in two sizes and in 30 shades).
6. Rare Beauty Soft Pinch liquid blush is a newcomer that's clearly here to stay. Reviewers are obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!
This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!
Promising review: "Love love love!! I'm obsessed with the color and the formula!! So pigmented, easy to blend and long lasting. I have oily skin and this is the only cream/liquid blush that doesn’t make my skin greasy but glowy and look natural." —Phoebenguyenn, Sephora customer
Get it from Sephora for $20 (available in six shades) or from Kohl's for $20 (available in 11 shades).
7. Freck Beauty Lashrocket Liner has lash-enhancing peptides that'll actually help your lashes grow over time. So not only will you have a killer cat-eye, but you're stimulating lash growth at the same time!
This liner has easily become an essential for me (seriously, I've never switched a makeup product so fast). I wear eyeliner pretty often, so having one that gives me an awesome benefit like LENGTHENING MY LASHES? I'm sold. I've even noticed my lashes become a little fuller after using it for about a month. The formula is pigmented and very long lasting. Now I'm just waiting for more colors at this point 🤷🏾♀️
Freck Beauty is a woman-owned business based in Los Angeles. The company started off with Freck OG and has since grown to facial masks, eye creams, serums, and more.
Promising reviews: "I am obsessed with this eyeliner! The tip applicator makes it easy to use with max precision! It lasts all day and no issues with smudging. My lashes even appear fuller after using this constantly the past few weeks!" —CeeRenee, Sephora customer
"IM OBSESSED WITH THIS EYELINER!!! The application is so easy to just swipe and put on my eyes. It’s not waterproof, but seems like it! To the touch, it won’t rub off, but with a makeup remover it comes off very easily. 11/10!!!!" —kitkato24, Sephora customer
Get it from Sephora or straight from Freck Beauty for $24.
8. Corated's Heatless Hair Curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with mulberry satin that helps prevent tangled hair, too.
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!
Promising reviews: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu
"I’m obsessed! My hair never holds curls well (my hair is long but very thin/pretty straight naturally) and this keeps the curls in all day! Super comfy to sleep in also. Just make sure you dampen your hair before you use it if you have thin/straight hair like I do." —Cynnamon Warner
Get it from Amazon for $9.99+ (available in three colors).
9. Too Cool For School Egg Mellow Cream does it all! It works as a firming cream, serum, priming moisturizer, neck cream, eye cream, AND sleeping mask! No matter where you apply it, your skin will be plump and moisturized thanks to the whipped blend of collagen fibers, Inca omega oil, and egg white and yolk extracts.
Promising reviews: "10/10. Got the sample in my Birchbox and had to order the larger size. I’m OBSESSED with this stuff. It makes my face ultra soft and smell good! Worth the price." —Ashley Brosch
"I received a small tube of this as a stocking stuffer and immediately fell in love. [I have] combination skin, oily patches, dry patches, prone to redness and even the occasional pimple. It is EXTREMELY hard for me to find a moisturizer I can use on my whole face and neck consistently. Well, I found it. This is it. It makes your skin feel soooo good. Softened, moist, takes away that tight feeling, it calms your skin down. The scent is perfect for me... not too overpowering but fresh and clean. It’s even safe to use around your eyes. I’ve used it twice a day for three weeks now and it has made a big difference in the way my skin looks and feels. I have no problem paying this much for a product that works. Highly recommend." —Susan
Get it from Amazon for $30.60 (available in three sizes).
10. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "I am obsessed with this roller! I normally have to use oil blotting sheets three times a day and this roller makes me feel so much more environmentally conscious. This roller seriously just takes the oil right off of your face. It's super easy to clean and reuse. I have one by my bathroom sink, one in my gym bag, and one in my purse and I've been reusing them all for months!" —K
Get it from Amazon for $12.99.
11. Neutrogena's Hydro Boost Water Gel has a major cult following because of the long-lasting moisture it provides. With over 57,000 5-star reviews, to say reviewers are obsessed is an understatement.
This noncomedogenic beauty staple is also oil-free, dye-free, and fragrance-free!
And just a heads up: be sure your Hydro Boost Water Gel is coming straight from Amazon's warehouse! Some reviewers have had trouble with their product if purchasing from a different Amazon retailer.
Promising reviews: " THIS IS THE HOLY GRAIL. I wish I had got this [earilier]. I like the smell, the consistency, and how well it absorbs into my skin. My skin feels SO hydrated after I use it. Even if I use it after a face mask, it still absorbs so well, whereas the hada labo just felt like it was sitting on my skin more times than not. I'm obsessed with this!" —R. R.
"This is my GO TO moisturizer! I am obsessed with how it makes my skin feel and how it smells (kinda like blue raspberry). It has made my skin so much softer and it lasts a really long time since a little goes a long way. I am almost done with this bottle and will definitely be re-ordering when I am close to running out." —Sandra M.
Get it from Amazon for $20.99.
12. Best selling Starface Hydro-Stars gets all the praise for being the hydrocolloid pimple patch that helps pesky zits disappear overnight. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
Promising review: "I am obsessed with the Hydro-Stars! Not only do they reduce whitehead irritation, they also stop me from picking, which is a massive pro! Would absolutely recommend." —Marra K., Starface customer
"I’m so in love with this product! It’s a perfect size where it’s easy to carry around and the Hydro-Stars help me feel more confident when I go out. The stars work so well, my pimple will practically disappear after just wearing a star for a hour or so." —Jaiden K., Starface customer
13. Grande Cosmetics' lash serum grows your natural lashes longer, fuller, and thicker than ever. It's got over 17,000 5-star reviews full of people with results just like the one below. 🤯
Promising reviews: "I had very few eyelashes after getting lash extensions and after a month of using this serum I am noticing my lashes again!! Thicker and longer. I am obsessed with this product. I use it every night." —Taylor
"I’ve been using this product since September now and wow…just wow…at this point my lashes look like a classic set of extensions…I’m literally obsessed! This is 100% worth the money!!" —Cassie morse
Get a three-month supply from Amazon for $68.
14. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.
Promising review: "Obsessed with this stuff and would give it more stars if I could. My daughter is a teenager and is going through acne issues right now and puts it on any spots before bed and she wakes up so much clearer. I will say if you have major acne it could take two nights in a row to clear up but after the first night a lot of redness is gone and they shrink. If you're like me and don’t break out often, if you catch it early and put this on at night you will wake up with smooth skin like it never happened. I have recommended it to others in my family and they are obsessed with this stuff too." —HarlowJBD, Sephora customer
15. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant is top-rated for providing awesome results in smoothing and clearing skin. It's got over 43,000 5-star reviews and (thankfully) comes in a 1-ounce mini version too!
Promising reviews: "I never write product reviews but I am OBSESSED with this product...I am so glad I decided to try something new. I've been using it for less than a week and my pores are smaller, skin tone is more even, breakouts are under control and fading at least twice as fast as usual, and my skin is GLOWING. I have very sensitive, acne-prone skin that is annoyingly combination. I haven't found this to be overly drying or irritating in any way. I would recommend this product to anyone." —Amazon Customer
"This is something I will never not purchase now. I've purchased several bottles now over the last few months or so and I am truly obsessed. Nothing has ever changed or improved my skin so much in such a short time. It's amazing. A holy grail for sure. It evens my skin tone, quickly gets rid of marks or breakouts, smooths my skin, adds a glow...it [really works]. I literally saw results the first night I used it (the next morning)." —Abigail Rose Marsicano
Get it from Amazon for $11+ (available in two sizes).
16. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.
Promising reviews: "100,000% OBSESSED with this product! If there is one product I couldn’t live without, It is THIS one! First off, it smells amazing, the texture is wonderful and the results = unreal!! I have seen such a difference in my skin since using this!! I was instantly hooked on this serum and will recommend and brag about this product time and time again because it’s THAT good you guys!! Do yourself a favor and add this to your skincare routine, I promise you will not regret it!" —emilyroseh, Sephora customer
"LOVE LOVE LOVE. I have been using this for the past few months and I’m OBSESSED! I use every morning with or without makeup, this a staple product in my morning skincare routine. It leaves my skin looking glowy and feeling hydrated and just so fresh. I highly recommend this to anyone whose looking to create a flawless skincare routine." —missjulian, Sephora customer
17. The famous Alleyoop Pen Pal is a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag. With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
It's vegan, cruelty- and paraben-free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana
Get it from Alleyoop for $25 (available in three shades).
18. The Schick Silk Dermaplaning Tool literally makes your skin feel brand new. This set comes with a handy pack of three, making it easy to remove unwanted facial hair, dead skin cells, and shape those brows if you want to as well. Step away from the painful tweezers!
Promising reviews: "Everyone: YOU NEED THESE. I seriously just got them an hour ago and can’t begin to tell you how obsessed I am. I used them to shape my eyebrows and WOW. They’ve never looked so good. Super easy to use and the perfect size. I’ve used mini razors like this before (including Tinkles) and these are by far the best. Do yourself and your brows a favor and buy these!" —Kaylee Frederickson
"Absolutely obsessed with these! I was very skeptical to buy these because I honestly was afraid I was going to cut my face open, but they are so easy to use and the amount of peach fuzz and dead skin that came off my face was amazing! My skin was literally glowing afterward and felt so silky smooth. Highly recommend for [anyone] who has tons of peach fuzz like me! You will not regret it!" —Michelle N.
Get a three-pack from Amazon for $4.99.
19. LilyAna Naturals' eye cream helps you hide how tired you really are after such a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Promising review: "I’m OBSESSED! I always have trouble with eye creams because my skin in general is very sensitive and dry. Usually I get a bad rash or my eyes tear up when using eye creams so I just stopped using them. I decided to give this one a try with all the great reviews and I’m so glad I did! Super hydrating, doesn’t make me tear up and sits well under makeup!... It did instantly hydrate my under eyes with no reaction and had a brightening effect that made me look less tired!...Can’t beat the price of this either, definitely worth a try!" —D
Get it from Amazon for $14.99+.
20. Elizavecca Collagen Hair Protein treatment is like magic in a bottle according to reviewers. Say goodbye to frizz and grease after just 10 minutes with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!
Promising reviews: "I am obsessed with this conditioner. Its light enough to use every other wash and it smells amazing. I have ultra fine, curly blonde hair that’s extremely prone to breakage and I feel like my hair has grown an inch since using this product. Just bought two more bottles because I never want to run out of this magic.." —sgt
"I am obsessed with this product. My hair was super dry, damaged and unmanageable from too many rounds with hot tools. Since I started using this product my hair feels soft and is getting natural curls back." —Jennifer
Get it from Amazon for $6.99.
21. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!
Promising reviews: "I'm absolutely obsessed with this lip color! The formula goes on very smoothly. It's highly pigmented, so it provides great saturation. It also stays in place rather well. Would highly recommend." —Karen Scarborough
Get it from Amazon for $9.90 (available in 22 shades).
22. Ilia Super Serum Skin Tint combines makeup and skincare into one. Ingredients like hyaluronic acid and niacinamide work together to even tone, while the SPF 40 tint (yes, it's sunscreen too!) provides a weightless, dewy finish.
This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.
Promising reviews: "I love this foundation... It gives good coverage for being a serum foundation, but not too full to the point where my face feels heavy. It leaves a gorgeous dewy finish on my skin, which I love because my skin is typically very dry — which makes it difficult to accomplish a dewy look. If I feel like my skin looks a little too shiny, I just add a little bit of powder over the shiny areas with a beauty blender and that solves the problem. I’m obsessed. I would definitely recommend if you have dry skin!" —ekmanmorgan, Sephora customer
"Obsessed is an understatement. I am IN LOVE with this product! It is truly like a second (better) skin! It feels so nourishing for my skin as soon as I put it on. As someone who does not wear makeup hardly ever, this stuff makes me want to wear makeup every day! I have noticed it lasts better throughout the day when paired with the Ilia primer... I have combination skin that is more on the dry side and this is a perfect buffer to hydrate my skin without it looking overly oily. Highly recommend!" —srydaa, Sephora customer
Get it from Sephora for $48 (available in 30 shades) or Amazon $48 (available in 28 shades).
23. The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution is a TikTok favorite among skincare enthusiasts. Main ingredients glycolic and salicylic acids help give you glowing, blemish-free skin. (And the color is pretty satisfying, too!)
This exfoiliating solution is fragrance-, alcohol-, oil-, silicone-, nut-, and gluten-free! But because this is a chemical peel, be sure not to use it more than twice a week!
Promising reviews: "I’m obsessed. This is one of my favorite peels. it leaves my skin so baby soft and radiant!!!!!!!!!!!!!!!! I love how inexpensive this brand is." —Ulta Customer
"I'm hooked. I've only used this once, but I'm in love...It was simple to use. I only used it for eight minutes because it was my first peel, but I felt no discomfort while it was on...A few days after the peel I used soap and water and WOW! My face was so amazingly smooth. I'm planning to use it once or twice each week. I love this stuff and wish I could use it all over." —Diane, Ulta Customer
24. Tula Skin Care The Cult Classic Purifying Face Cleanser gets so much love, they had to put "cult classic" in the name! This cleanser is known for effectively hydrating skin, removing makeup, *and* clearing acne. It really does it all.
Promising reviews: "Obsessed! I’ve tried lots of different cleansers and this one is my favorite. Its gentle but also gets off a full face of makeup! I use it every morning and night. Love it." —Amazon Customer
"OBSESSED. Saw this product on a blog I follow and decided to give it a try. It's amazing. I have somewhat sensitive skin and this didn't irritate it at all. It's a gel out of the bottle and foams on your face. You can rub it across your eyes and it will get off your eye make up easily! I always use toner after I've washed my face--with this product I probably don't need to. There's very (if any) make-up or oil residue after using this face wash. Worth the expense!!" —Amazon Customer
Get it from Amazon for $28.
25. Maybelline Master Chrome Highlighter illuminates your skin in the best possible way. And because it's buildable, you can go from a natural glow to a shimmering goddess like *that*.
Promising reviews: "This highlighter is a gorgeous warm gold that is multi faceted and has a gorgeous metallic like shift. Typically golds aren't my go-to's [but this] formula is amazing. It is SOO pigmented and buttery. It buildable, blendable, and it sheers out beautifully. This highlighter is seriously 100x better than highlighters I've bought that are quadruple the cost. I am obsessed with it! It's affordable, it's gorgeous, it's long wearing, it's not too glittery...it's perfect. Yes...I said perfect." —TickTockAlice
"Obsessed with this highlighter! It is blinding and looks beautiful on bronzed skin. I was a little nervous the color would be to gold for me but when I applied it, it blended out to the perfect glow. Will be my go to this summer!" —Riley Hurlbert
Get it from Amazon for $4.86+ (available in four shades).
26. Maybelline Color Sensational Matte Lipstick gives you long-lasting, beautiful color for less than $10 — a ~true~ bang for you buck if you ask me. Although it has a matte finish, it provides major hydration so there'll be no dry lips with this baby!
Promising review: "I freaking love this lipstick...It's the lipstick I reach for the most, and I'm so sure that I'll purchase it again. The matte doesn't dry your lips out, the pigmentation payoff is impressive for a drugstore brand, and it's creamy for a long time before mattifying. I'm obsessed." —Sanjay Gangal
Get it from Amazon for $5.48+ (available in 30 shades).
27. Essence's cruelty-free lengthening mascara provides dramatically long lashes without the price of extensions or false strips. This bestseller has over 168,000 5-star reviews!
Promising reviews: "Obsessed!!! After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight hour work day right to the gym and sweat...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
"YALL.. where has this been all my life!!... I’ve tried hundreds of kinds it seems, from cheap to pricey. BUT THIS.... I’m obsessed. Blown away. It goes on well, never too clumpy or too much. It doesn’t take much and all the lashes are covered and it seems to triple the length. I’ve NEVER had a mascara this good before. All I want is regular lashes people...I’m not asking for extra drama or the falsie look. I barely wear any other makeup. This has just the right amount of depth and length. Can easily do day time or add a bit more for glam. I will never stop purchasing this product. 💜💜💜" —Save all the Books in a Fire
Get it from Amazon for $4.99.
28. The Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising reviews: "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
"OBSESSED. Great for puffiness, daily use, or when you just need a little pick me up. I have been keeping mine in my freezer and using while coffee brews in the morning." —Cassidi
Get it from Amazon for $18.99+ (available in eight colors).
29. Black Girl Sunscreen protects and moisturizes skin without leaving a greasy white cast. While it works for all, BGS is specially designed for melanated skin!
Black Girl Sunscreen is a Black woman-owned small business. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. Each are paraben-free, fragrance-free, vegan, and cruelty-free!
Promising reviews: "I am obsessed with this brand’s formula... The formula is very lightweight, not greasy, perfect for under makeup application and does not turn chalky on my skin. At $15.99 for 3oz that’s a steal for me, you get what you pay for and this one proved you don’t have to spend a lot to get great quality. I’d definitely recommend and purchase again." —Angie DeVille
"A must buy! I'm obsessed. I have sensitive skin, I use it as my daily moisturizer and I’ve never done that with a sunscreen before. 10/10 highly recommend." —pserena12
Get it from Target for $15.99.
30. Zombie Pack face masks minimize pores and hydrate your skin at fancy spa-level, but in way less time and at a much cheaper price. Reviewers are clearly obsessed as they have over 5,400 5-star reviews.
Promising reviews: "I’m obsessed with this mask and wish I could get a deal buying it in bulk! I have never used a product that lifts and tightened like this mask and I’ve been using various masks for years....I have oily skin but it has cleared up significantly since using the zombie mask for a month... and the results were amazing!! I’m 36 but my eyes looked like a well rested 20-something's! Love it!" —Allison Carmody
"This mask helps my skin in different ways: removes dead skin cells, brightens, moisturizes, clarifies, improves elasticity, and lifts. It's easy to apply, too... After I wash it off, my skin is brighter and tighter with a healthy glow — just luminous. I'm obsessed with this mask! It's affordable and shows results after the first use. Zombie Mask doesn't disappoint!" —BeautyJunkie - Lisa
Get it from Amazon for $25.
31. Revlon One-Step Hair Dryer and Volumizer brush makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types!
Reviewers with everything from thin and short to wavy and fine to thick and curly hair love this One-Step Brush and say it works great for their hair types!
Promising reviews: "I was pretty skeptical about purchasing this at first since there weren’t many reviews from people with coarse hair, but after a friend recommended it, I decided to give it a try, and I love it. I have thick, coarse, curly 3c hair. And usually to straighten my hair, I use a blow dryer with attachment and then a straightener which usually takes 1.5–2 hrs. But with this, I let my hair dry like 75% of the way, apply a heat protectant and hair oil, split my hair into 8 sections, and I’m done in 30-40 minutes! My hair is straight but still has a ton of volume; and it feels so soft! It’s truly remarkable for this busy momma! It took me a good 2-3 times of practicing with it to really feel like I could get a good shape, but I’m now in love. It’s also really great for refreshing your style...Long story short, I’m obsessed, I’ve joined the cult. I’m never giving it up." —Gretchen
"This thing is LIFE-CHANGING! Let me start out by saying that this review isn’t sponsored, I’m just THAT obsessed. I have fine hair that falls flat almost immediately after styling it. I’ve been blowing out my hair with a round brush almost every day since high school (so, for the past 10+ years) and have NEVER seen results like this, and trust me, coming from a family of hairdressers, I’ve tried almost every product and tool around. I’ve had this tool for about two weeks now and don’t know how I ever lived without it. My hair has never looked so bouncy or felt so smooth, and best of all, the results last all day long. It does take some getting used to (I wasn’t sold the first time I used it), but once you get the hang of it, it’s awesome...If you have hair, you need this!" —Lexi
Get it from Amazon for $34.88.
BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $33.99! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.
32. Voyor's pore vacuum extracts everything from blackheads, whiteheads, and the oil that comes along with both. This cool gadget uses deep suction to remove it all, going straight to the source rather than just treating the surface. It'll leave your skin feeling cleaner and smoother!
Three different suction levels (low for sensitive skin, medium for small blackheads, and large for pesky blackheads) and six interchangeable heads that span from strong suction to gentle suction enable you to customize your blackhead-removal experience with ease.
Promising review: " Yaaaaaaasssssss queeeeeeeeeeeeeeeen I am obsessed with this vacuum!!! I have hormonal acne prone skin, but always struggle with white heads around my nose and chin area. This thing does WERRRRK!!! I use the flat-looking head and it’s amazing for really getting larger areas like my skin, and the curvature around my nose... After a few uses, especially right after getting out of a hot shower, this lil' guy started really working! I’d suggest doing it after a hot wash/ face wash, or after a facial steamer...This makes my skin finally feel so clean and not oily and clogged!" —Stacey Checcino
Get it from Amazon for $19.99.
33. Bio-Oil is another cult-favorite product that reviewers swear by. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!
Promising review: "OBSESSED. I've been using Bio-Oil twice a day for about three weeks, and it is amazing. I am noticing that a deep scar that I've had on my face since I was 9 (I'm 37 now), from a dog attack is starting to look better already! Also, my forehead lines are looking less prominent. I am AMAZED by this product and will continue using it for years to come." —Tiffany R.
Get it from Amazon for $8.92 (available in three sizes).
34. Blume's Meltdown acne oil has a top-rated, acne-attacking formula that truly lives up to the hype. This small biz has received hundreds (and hundreds) of 5-star reviews for it's gentle approach on skin but effectiveness on blemishes. You can use it as a spot treatment or mix it with your moisturizer for full-face coverage!
Blume is a POC-owned small biz cofounded by sisters Taran and Bunny, who wanted to create a line of transparent, eco-conscious self-care products that destigmatize and de-mystify the shame-centered talk around periods and puberty.
Promising reviews: "Obsessed with this oil! Really works and is just overall such a good product!" —Shelbie K.
"I’m obsessed with this product! My fiancé and I have been using it for months. I mix it with my moisturizer every night and it really helps with my acne." —Kaitlyn S.
Get it from Blume for $28 (save 20% when you subscribe).
35. Summer Fridays Jet Lag Mask calms, hydrates, and nourishes dry and dull skin with clean ingredients like chamomile, glycerin, and hyaluronic acid wrapped up in a creamy, gluten-free and vegan finish.
Promising reviews: "I’ve been using this product since it was released in 2018. To say I’m obsessed is an understatement. I literally use this mask every single day of my life - either as a thick moisturizer on its own (a life saver on those busy days), or as a hydrating mask to prep my skin before I apply my skincare. I’ve never had a problem with this mask irritating my skin. My skin is always hydrated and glowy post use which for me is a must since I suffer from dry skin mostly...I absolutely can not live without this mask, it is a staple in my skincare always. Gentle enough for everyone - I have very sensitive skin and break out easily. It even works for my mother and friend who suffer from rosacea! I honestly cannot recommend this mask enough!" —carbelle, Sephora customer
"Love love love. I am obsessed. I have very oily skin and I feel like this hydrated my skin and makes me a lot less oily. It is the perfect moisturizer to keep on during the day or to use it ask a mask. The size looks small but a little goes a long way and it lasted me for at least three months and I’m still not even done yet. I’ve used it everyday 1–2x a day so far. I love it and I feel it hydrated and smoothed my skin texture." —Razo, Sephora customer
Get it from Sephora or from Amazon for $25+ (available in two sizes).
36. Tower 28 ShineOn Jelly Lip Gloss takes the OG gloss you love to new heights. This clean, vegan formula provides high shine, hydration, and a tinted finish that'll make your lips ✨pop✨.
P.S. it's non-sticky too!
Tower 28 is an Asian woman-owned beauty brand founded by Amy Liu.
Promising review: "I have three colors in this product, and I am obsessed with them all. I want to buy the whole shade range! They are super hydrating, not sticky, and last quite a long time. When the gloss eventually absorbs/fades, the color is left behind... I also love how the more opaque shades are buildable, so they could easily be sheer if applied lightly and blended out. I definitely understand the hype around these." —GinaTaz
Get it from Sephora for $15 (available in 10 shades).
37. The Flick Stick winged eyeliner stamp gives you the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising review: "I am obsessed with these liners!! My first application took under three minutes and was perfect. These liners are foolproof. I even put it to the ultimate test and applied on my bare, unprimed eyelids. I have oily eyelids and I’m telling you this liner is long wearing and smudge proof! So far I’ve used the 8mm and 10mm sizes and I have zero complaints. I’ve gotten so many compliments and flick stick liners are now a staple in my makeup collection. My beauty routine is now much quicker and more streamlined. Do yourself a favor and buy this!" —Angel McDaniel
Get it from Amazon for $14.97 (available in three sizes).
38. Maybelline's Instant Age Rewind concealer is a miracle-working product that'll make those dark circles disappear almost instantly. No more "you look tired" comments over here!
Promising review: "I can not stop raving about this product. I AM IN LOVE. This product is affordable and definitely a MUST HAVE in everyone's collection when it comes to makeup. Hides my dark circles and gives my eyes some life. I'm obsessed. ALSO IT IS WORTH EVERY PENNY, in case my review wasn't clear enough." —Nada
Get it from Amazon for $7.98 (available in 18 shades).
39. Olaplex's No. 3 Hair Repair Perfector provides a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.
Reviewers with thick and wavy hair (2c) and coily hair (4c) love this Olaplex treatment. And reviewers with straight hair (1a-1c) say it's great for getting softer, shinier hair!
Promising reviews: "OBSESSED!! I recently got a hair cut and the lady used a flat iron. I personally don't like using heat on my hair to prevent damage. Me being paranoid, I had to use this to protect my hair afterwards. When I tell you my hair was SILKY SOFT and SUPER SHINY I mean it. It looked and felt so healthy after the first time." —Skinjunkie2, Sephora customer
"This product is amazing!! I’ve been using it a couple of times and I’m already obsessed, I use it with No. 0 and it makes my hair super silky and soft which is a surprise because my hair is bleached and always been frizzy! Will definitely order again!" —Maryam91R, Sephora customer
Get it from Sephora for $28 (available in two sizes) or from Amazon for $28 (where it has over 61,000 5-star reviews!).
40. Sdara Skincare's derma roller is a painless micro-needling treatment that provides smooth, glowing results. With weekly use, it can help diminish wrinkles, large pores, and dark circles. FYI: professional sessions generally cost hundreds of dollars, so this is an effective and affordable alternative!
Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!
Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo
Get it from Amazon for $12.97.
41. Alder New York's Everyday Face Serum blends organic willow bark, vitamin B5 (an anti-inflammatory that works great for rosacea and blemishes), and hyaluronic acid to make a simple, effective face serum. It's super lightweight (no overly-oily mess over here) and leaves skin smooth and hydrated.
I've been using this face serum for years now and it's amazing! It’s light (love), gentle (LOVE), and leaves my skin feeling very very smooth (you know where we’re going here). It doesn't have a scent, which is actually one of my favorite parts about it. Having too many scented products on my face is overwhelming for my skin and my nose, and this is very lightweight and unnoticeable (aka NOT sticky) on my skin. I use it during both my morning and evening skincare routines, and it works perfectly as a serum to use with my jade roller, too.
Alder New York is a woman- and queer-owned small business based in...you guessed it, New York. The skincare brand is clean and 100% vegan, too.
Promising review: "I am obsessed with this serum. I go through bottles of this serum like bottles of red wine. I use it twice daily, a.m. and p.m., either under moisturizer or on its own. I even bought the travel set so I can take it to the gym with me...I am convinced this is what's keeping my skin plump and glow-y. Like everything else I've tried at Alder so far, the best part is that it ACTUALLY works." —Valentina L., Alder NY Customer
Get it from Alder New York or from Amazon for $29.99.
42. Coty Airspun Face Powder is a velvety, oil-absorbing matte setting powder that hides blemishes and lines without looking cakey or cracked. It's also earned over 70,000 (!!) 5-star reviews, so *clearly* it's something missing from your makeup bag.
Promising review: "I am now OBSESSED with this stuff. I feel like I've been officially converted. As someone who's used compact foundation for over a decade, this has been a huge change in routine, but I really love the way this stuff feels. Now it's not as full coverage as a compact foundation, but if used with some concealer and a setting spray--this still really can do wonders! It's super lightweight and comfortable to wear, and I've gotten a lot of compliments on how great my makeup and skin have looked." —A-Mo
Get it from Amazon for $5.72+ (available in seven shades and in multi-packs).
43. Nyx Professional Jumbo Eyeshadow Stick makes adding a little flair to your everyday makeup very very easy. Just glide, blend, and go! It can be used as eyeshadow, eyeliner for a bold cat-eye, or a primer for powder shadow. In less than 10 seconds and with little effort at all, you've got yourself a chic, vibrant shimmer.
Promising reviews: "I see the hype. When I applied this I was honestly shocked at how easy the product went on. It’s like an 11/10 for how smooth it is. I love this product so much already. Probably gonna buy more." —London Johnson
"I work in a downtown office with very busy foot traffic and I hate carrying a big bag on my commute. This little do-dad fit perfectly in my purse for easy touch-ups and lasts all day even when I have sweat off all other makeup! I am officially obsessed and will be buying in more colors! Extremely beautiful and pigmented, I received so many compliments too which is always a plus!" —Jackson
Get it from Amazon for $4.47+ (available in 24 shades).
44. Cure's exfoliating water gel cleanses your skin so well, you'll literally see beads of dirt and dead skin coming off of you. It'll leave your skin soft, bright, and glowing. Reviewers say it works wonders for ingrown hairs, dry skin, AND breakouts!
Promising review: "I am literally obsessed with this magic in a bottle! I have extremely sensitive skin so abrasive exfoliation is totally out of the question. I’ve been using this stuff for five years and never let myself run out. Must buy! —Jill
"I am obsessed with this stuff!! I only use it about once a week but it works wonders!! Starting to break out on your back? This stops it before it gets out of control! Ingrown hairs on bikini line? exfoliates the skin so they are gone before you know it!! and lastly of course I use this on my face... my skin never looks better!! this is a MUST-HAVE in your skincare arsenal and not just for your face!! I wish I could give it more stars!!" Basil Meadows
Get it from Amazon for $39 (also available in packs of two and three).
45. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask, face mask, and all around beauty go-to (I mean, it's got over 47,000 5-⭐️ ratings for a reason). All you need to do is mix this 100% natural calcium bentonite clay with apple cider vinegar for a deep clean of your hair and skin.
Apple cider vinegar is the activating ingredient for this mask! Make sure to grab a bottle.
Promising review: "I am obsessed! This mask is amazing! It gives such a deep clean and has helped tremendously with my breakouts. I mix with apple cider vinegar and use twice a week. It is a cleansing mask, so it’s not moisturizing — I wash it off and then use a moisturizing serum. I cannot recommend this enough! It’s affordable, awesome skincare." —kptucke
"I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar...for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+ (available in two sizes).
Looking for the perfect gift for any occasion? Check out all of BuzzFeed's gift guides!
