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    34 Beauty Products To Try Out In 2021

    2021 is an amazing time to refresh your beauty lineup and these products are a great place to start.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Glossier Cloud Paint adds a wash of color to cheeks and lips that looks like a glow from within. Good luck picking from their eight stunning shades (you'll probs want them all).

    BuzzFeed / Jess Seib

    "I'll be the first to admit that Cloud Paint in 'Beam' is a heavenly STAPLE. If you can't tell from the photos, it's both lightweight and moisturizing. The shade is super subtle, but equally as flattering on both a bare and full face of makeup. My daily *lewk* is forever changed — you won't regret buying!" —Jessica Seib, BuzzFeed Staff

    Get it from Glossier for $18 (available in eight shades).

    2. The Body Shop Tea Tree Anti-Imperfection Night Mask helps achieve a clearer complexion with ingredients like salicylic acid and tea tree oil. This is an amazing product for oily skin types.

    Hand digging into green jar of product / Via @thebodyshop

    Promising review: "This is a great product before bed. I use after I wash and tone but before I moisturize. Never causes a reaction to my skin, the tea tree scent is not too overwhelming like it sometimes can be, and this leaves me skin feeling soft and helps reduce redness and acne." —Cristina

    Get it from Amazon for $22.

    3. KKW Beauty Semi Matte Liquid Lipstick supplies incredible color AND hydration — what more could you want from a liquid lip? I seriously swear by this stuff and the shades are *chef's kiss.*

    KKW Beauty, Ali Faccenda / BuzzFeed

    I cannot say enough good things about this lip product. I've struggled to find a great neutral-toned lippie for my pout for so long and ~alas~ I've finally found it. I am currently obsessed with the shade "Unwrapped" and it doesn't leave my lips feeling dry or sticky. It's velvety texture is so enjoyable on the lips and it's long-wearing so you don't have to worry about having to reapply numerous times throughout the day. If there's one lip product you buy this year it should 1,000% be this one.

    (You can also grab my Love Your Melon beanie here.)

    Get it from KKW Beauty for $22 (available in eight shades).

    4. Aztec Secret Indian Healing Clay works wonders for pores by deep cleaning with apple cider vinegar and calcium bentonite. It has over 22,000 5-star reviews, because it's just ~that~ effective.,

    Promising review: "This is the best mask! Used it back in the day for my acne and now that I’m almost 30 I’m using it for age prevention! I have a lot of dry skin issues including psoriasis and this works wonders! Tip: a little goes a long way. Don’t over pour or you’ll end up with a lot of face mask left over!" —Rachel Jones

    Get it from Amazon from $14.95.

    5. Chillhouse Wavy Baby Tips so you can have salon quality nails without the salon price. Chillhouse is known for their artist curated nail designs and now the salon can come to you!

    Chill Tips in wavy baby

    Kit includes: 24 nails to find your perfect fit, a dual-sided buffer and file, a cuticle stick, and non-toxic glue — all the essentials for the perfect mani.

    Promising review: "I have never been a fan of press-ons until these nails! My natural nails have been super unhealthy recently, so I was looking for something to cover them up, and these are perfect! They were easy to apply and have lasted two weeks now, with reapplication of a few nails. I have never gotten more compliments, even from professionally done acrylics! Buy these nails, you won’t regret it!" —Abby

    Get them from Chillhouse for $16.

    6. Maybelline The Falsies Lash Lift Mascara eliminates the need for a lash curler, and curls lashes for you with its volumizing formula! Lengthen lashes with infused fibers that'll give the illusion that you got them professionally done at the salon., Amazon

    Promising review: "Better than the better than s3x mascara! I am blown away by the quality and value of this! I love the fluffy hourglass bristles and the formula is a lovely black black and doesn’t flake or smudge. I have short semi straight and sparse lashes and this gives me volume and length. Worth it. Totally." —MouthyMama

    Get it from Amazon for $8.88+ (available in five shades).

    7. Fenty Pro Filt'r Soft Matte Foundation is available in 50 shades so you're bound to find a new favorite to add to your beauty lineup. This buildable, medium-to-full coverage foundation makes skin look absolutely flawless.

    Fenty pro filt'r soft matte foundation

    Promising review: "This is one of the best foundations I have ever used. It doesn't get clumpy throughout the day. It doesn't even feel like I'm wearing a foundation at all, but the coverage is top notch. It has been great, and a huge game changer for me. Absolutely recommend giving this foundation a try, especially if you're not really into heavy makeup." —CaitJ

    Get it from Fenty Beauty for $35 (available in 50 shades).

    8. Saie Glowy Super Gel adds a shimmer anywhere your heart desires. Mix it in with foundation or tinted SPF for a glowing complexion or apply on legs and arms for some dewiness.


    Saie is a woman-founded small business that strives to create clean beauty for all. High performance products with sustainable packaging and good, clean ingredients is their motto.

    Promising review: "I have very sensitive skin, and I have to be really particular about the base products I use (no silicones or waxes, no powders). The ingredients in this are perfect; it's such a lightweight texture, and it just gives a beautiful natural sheen to the skin. I use it every day now, and I feel like the bottle will last me a long time, so it's also a great value!" — Sarah M.

    Get it from Saie for $25 (available in two shades).

    9. L'Oreal Voluminous Primer Mascara goes on white and adds additional fibers to lengthen and thicken lashes. (If you've been saying you want lash extensions, this is your inexpensive solution.)

    Allison Faccenda / BuzzFeed

    Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full lash look.

    Get it from Amazon for $6.74.

    10. Too Faced The Natural Nudes eyeshadow palette offers 16 stunning neutral shades for creating your dream eye look. A balance of matte and shimmer shades are formulated with coconut water to maintain skin moisture levels (yes — even on your eyelids).

    Too Faced Born This Way The Natural Nudes palette

    Promising review: "I really enjoy this palette! I find it so easy to blend and I use my fingers to apply the shimmer shadows and have no issues. I find it so easy to find the complementary color schemes and I like that you have the option to mix and match colors. I really do enjoy not having to overthink which ones to pair with which. Such a lovely every day palette. A staple in my opinion." —val87

    Get it from Sephora for $48.

    11. Maybelline Age Rewind Concealer covers up dark under-eye circles so you look well-rested and ready to take on the day. This stuff works wonders., Amazon

    Promising review: "I have tried countless concealers for my under-eye circles, most of which cost triple the price of this one by the way. I figured I’d try this on a whim because the reviews were so great and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease and it lasts all day." —Cheryl

    Get it from Amazon for $7.47 (available in 18 shades).

    12. Alder New York Facial Cleanser gently evens skin texture and brightens with a blend of antioxidant rich sea botanicals. It's unscented and perfect for sensitive skin — AKA no unwanted flare-ups.

    Alder New York Everyday Face Cleanser
    Alder New York

    Promising review: "I love this cleanser, I’m currently on my 3rd bottle. I’ve attempted to try different cleaners but I always come back to this one. I love how its serum like and low foaming. It doesn’t strip my skin or make or me feel dry and tight. So refreshing." —cristina r.

    Get it from Alder New York for $12+ (available in two sizes).

    13. goop Beauty GOOPGENES lip balm nourishes lips with a mix of high quality botanical oils for a seriously smooth pout. This is an absolute nonnegotiable for the winter season.


    This lip balm features coconut, argan, castor seed, jojoba, and sunflower oils ~AND~ pomegranate extract and shea butter so basically every hydrating product all wrapped into one (cute) sleek balm to keep on you at all times. If my girl Gwenyth Paltrow swears by this...then that's good enough for me. ¯\_(ツ)_/¯

    Get it from goop Beauty for $20.

    14. Huda Beauty Nude Obsessions Palette makes achieving top notch eyeshadow looks, a piece of cake. Nine stunning shades make this the perfect packable palette to add a little smokiness to your eye looks.


    Promising review: "I loved this little thing. It’s compact and easily carried. The colors are pigmented, fun and gorgeous. A good blend of shimmer and matte shades. It’s easy to play around with the colors and create lovely looks for both mornings and evenings." —YoursAnna

    Get it from Sephora for $29 (available in three color palettes).

    15. Fresh Age-Delay Eye Concentrate features black tea to firm and de-puff the eye area in case you stayed up all night watching Netflix and need to look like you got a full eight hours.

    black tea age-delay eye concentrate

    Promising review: "It just occurred to me that I’ve been using this eye cream for at least a decade so I figured I should finally leave a review for it. It’s the one product that I consistently swear by and it is the staple of my routine. I’ve tried other eye creams during times in my life when the cost was too high, but nothing I’ve tried has ever come near the quality of this. I have had dark circles under my eyes since I was a kid and while this doesn’t “fix” it (nothing can), it does some kind of magic that makes them look less stark. It also doesn’t agitate my eyes or my very sensitive skin. I wouldn’t be surprised if I used this eye cream for the rest of my life." —ladyhazard

    Get it from Sephora for $68.

    16. Tower 28 Bronzino Illuminating Bronzer applies like a creamy dream to contour and warm up the parts of the face where you want to look bronzey af. Of all the cream bronzers I've tried — this takes the cake.


    In my mid-twenties, I started experimenting more with cream products since I felt like powder products were latching on to parts of my skin where I tended to have dry patches. I was intimidated at first by the slight shimmer sheen in this product but after application I couldn't have been more wrong. This product is my holy grail of cream contours. It looks natural and I mean that. I apply this after my foundation and under my setting powder and then add a bit of powder bronzer on top of it and my skin has never looked smoother, healthier, and more airbrushed in my whole life.

    Get it from Sephora for $20 (available in two shades).

    17. Stila Glitter Liquid Eyeshadow dries down to a sparkly eye look that'll look like it took you hours to achieve. Why deal with the hassle of trying to pat on loose glitter to the lid? It's messy and honestly never looks like you want it to. This liquid shadow will fix all that.

    Model wears Stila Magnificent Metals Glitter & Glow Liquid Eyeshadow in Kitten Karma

    Promising review: "This is the best product I have used in years — the glitter stays put. It doesn’t leave tacky residue on your eyelids. You can easily control how much or how little product you want to use." —Christine G

    Get it from Amazon for $24 (available in 11 colors).

    18. Anastasia Beverly Hills Clear Brow Gel ensures not a brow hair is out of place. The long-wearing gel also features chamomile for conditioning.

    Model uses Anastasia Beverly Hills Clear Brow Gel

    Promising review: "I was not a fussy brow gal until I tried Anastasia products and loved the result. This gel holds my hairs up gently, dries truly clear, and feels nice and cool on my skin. I use it over my brow pencil and love the result." —alyd1

    Get it from Sephora for $22.

    19. AJ Crimson Lipstick replaces lipsticks of years past with its creamy and opaque formulas. A true cosmetics case staple.

    model swatching various shades of lipstick
    AJ Crimson

    Promising review: "The Ex-Factor shade is BEAUTIFUL for darker-skinned woman. OMG, this color gave me life when I put it on. At first, it seemed super dark; but then it was very nice on my lips. I loved so much that I wore it to the gym :-) and felt amazing during my workout." —Sandra D Troutman

    Get them from AJ Crimson for $20.

    20. A Subtl Beauty Lip And Cheek Set will help you downsize your makeup bag (so it's not so heavy to lug around) by combining your lip and cheek color into one easy product. Dab some on your lips and then on your cheeks for a hydrating pop of color.

    Subtl Beauty

    Set comes with three Lip And Cheek pots in the colors dusty rose, riveting red, and plum. These buildable lip and cheek tints are non-greasy and feature hydrating ingredients like vitamin E, shea butter, jojoba and avocado oil.

    Get it from Subtl Beauty for $33 (originally $42).

    21. bareMinerals Complexion Rescue Defense protects skin against harmful indoor and outdoor light damage. It features SPF 30 that can protect your skin from — yep, even blue light that comes from your tech devices.

    bareMinerals complexion rescue defense

    Promising review: "I bought this product because I wanted the blue light protection. I'm in front of my phone and computer all day long and was worried about the damage that was doing to my skin. The Radiant Protective Veil is giving my skin the protection it needs and also making my skin look flawless. It truly looks airbrushed after I put this stuff on! This is all I need to look great on my Zoom calls. There is the slightest bit of a white cast but it's hardly noticeable, especially if you put makeup on over it." —alexg_nyc

    Get it from bareMinerals for $39.

    22. Peach Slices Acne Spot Dots effectively removes pimples and surfaces them to the skin (or vanishes them completely). Place them on before bed and wake up to clearer skin...literally.

    Person wearing acne spot dots

    Promising review: "If you have a blemish that you need to get rid of quickly, these are a lifesaver! I do my night routine and then put one of these on and when I wake up in the morning it's noticeably better!" —Tracy

    Get them from Ulta for $4.49.

    23. UOMA Beauty Say What Foundation glides across skin for a flawless base that diminishes the look of pores for a photo-worthy matte finish.


    UOMA Beauty is founded by makeup guru and Nigerian-born Sharon Chuter who's on a mission to provide a variety of makeup products to suit all skin tones. During the designing of these foundations, they used something called the Fitzpatrick Scale, which determines how different skin tones react to sun. The formula of each shade is meant to mirror your skin's needs and complexion for a unique and tailored makeup staple.

    Get it from LookFantastic for $39.90 (available in 44 shades).

    24. Bathing Culture Golden Hour Hydrosol Mist features a blend of Moroccan neroli and rose flowers for a great toner you'll love adding to your skincare regimen, or as a makeup refresher spray. I'm personally quite addicted to using this as a refresh over my makeup throughout the day.

    Bathing Culture Golden Hour Hydrosol Mist
    Bathing Culture

    Promising review: "This hydrosol has completely reinvigorated my skincare routine. The packaging could not be more aesthetically pleasing and the spritzer sprays the most perfect, gentle mist I've ever experienced from a facial spray. I have really sensitive, easily irritated skin and this hydrosol has worked wonders. My skin is soothed and refreshed with each spray." —kristen

    Get it from Bathing Culture for $20.

    25. Laura Mercier Pure Canvas Primer blurs and preps skin for flawless foundation application. The breathable formula doesn't feel heavy on skin and will prolong the wear of your face makeup while simultaneously filling in pores and fine lines.


    Promising review: "If you’re looking for a thin primer to blur your pores, look no further. This doesn’t change the finish of the foundation that you put on top, it just completely blurs out any texture imperfections you have. 10/10 always recommend. I even wore this on my wedding day!" —HayHayden

    Get it from Sephora for $20+ (available in two sizes).

    26. Kylie Cosmetics Fall In Love Lipstick Kit packs the punch with a subtle red hue that will pair perfectly with any winged liner look. AND it also apparently lasts through eating a cheeseburger? 🍔 *Adds to cart immediately.*

    Kylie Cosmetics

    Promising review: "Great product. Goes on smooth, lasts all day, even after a cheeseburger ;). Does not dry out your lips." —Kathryn

    Get it from Kylie Cosmetics for $26.

    27. The Beauty Crop Fabulous Flocking Lashes Mascara helps you never waste any more product that gets stuck at the bottom of the tube (RIP to all the dollars I lost in product that vanished into the dark depths of my mascara tubes). This no smudge, all day wear – mascara will stay put (even at the gym).

    The Beauty Crop Fabulous Flocking Lashes Mascara
    The Beauty Crop

    Promising review: "This is like a lash treatment. My lashes feel softer and healthier after use. The color is a true deep matte black. The result is a natural everyday look, but is buildable. Adds length and volume. Splash proof. Non-drying and non-flaky. Provides a rubber-like coating that is gentle to remove with washcloth or make up eraser and water. Not like any other mascara formulation, so may take some people getting used to it. I have repurchased again and again. Tube shape allows for air to be squeezed out to prevent drying over time." —Jessica L.

    Get it from The Beauty Crop for $19.90.

    28. Elemis Gentle Rose Exfoliator refreshes skin with a gentle formula that won't strip your skin and leave it feeling aggravated and dry. Ingredients like cucumber and rose supply a cool sensation while simultaneously rehydrating the skin. This will regenerate new skin cells by buffing away dirt and dead skin.


    Suggested use is twice a week and be sure to follow up with your favorite toner and moisturizer after your exfoliation sesh.

    Get it from Skinstore for $43.

    29. Glossier Lash Slick mascara works as a fabulous blending mascara if you're a false eyelash wearer. It doesn't get clumpy, separates lashes, and is water-resistant (so it's easy to remove in comparison to waterproof mascaras).

    Glossier Lash Slick

    I use this ~always~ on top of any other mascara I'm using on any given day. I love that it locks my mascara in place since I wear contacts and am always afraid of it smearing all over my face. I'm also obsessed with using this as my go-to mascara when I wear false eyelashes to blend my natural lashes with the faux ones. If you prefer a lightweight mascara option, this is also a great choice for you.

    Get it from Glossier for $16.

    30. Shisedo WASO Color-Smart Moisturizer magically transforms to your perfect shade when massaged into the skin. I have to thank TikTok for this product, it is now my lazy day makeup solution for foundation I can apply with my hands.

    Ali Faccenda / BuzzFeed

    I found this product coming up so many times on my For You Page on TikTok and I had to try it out. I don't know what kind of sorcery this product is but it comes out like a cream and blends out to your perfect shade. This also blends out a lot of my redness and imperfections on my skin as well. The rest of my makeup I applied on top also looked great so it's safe to say this will be a staple in my makeup routine moving forward.

    I have the regular version (which is currently out of stock) but you can get the oil-free version from Shiseido for $38.

    31. Son & Park Beauty Water replaces your need for toner, cleanser, and moisturizer — it acts as all three (*mind blown*). Pop some on a cotton pad and gently wipe your face to remove additional makeup residue and dead skin while simultaneously getting in an exfoliation session.

    Son & Park Beauty Water

    Promising review: "YOU NEED THIS PRODUCT. PERIOD. This is seriously my ride or die. If I could ONLY have one skincare product, it would be THIS BEAUTY WATER. It is a makeup remover/toner/exfoliant/hydrating/cleanser, ALL IN ONE. It makes my skin feel so refreshed. Even if I wash my face, I will go in with this toner on a cotton pad and remove the makeup remains and get a good cleanse." Amanda Saunders

    Get it from Amazon for $20.95.

    32. Freck Cheekslime provides a (satisfying to use and) gorgeous flush to the cheeks and is infused with liquid plant collagen that's buildable to your ideal shade.


    Promising review: "Once you figure out a little goes a long way, it is absolutely beautiful on the cheeks. I feel like it makes me look like I have a natural glow and it lasts so long (even under a mask). This product is great for me." —Rebecca P.

    Get it from Freck for $18 (available in two shades).

    33. KKW Mini Lip Liner Set showcases some of the most stunning neutral shades to find your perfect pout color. These are amazing for trying out what you love and then repurchasing the full size. I'm currently loving "Classic Kim" and wear it under a gloss or by itself as a lipstick!

    KKW Mini Lip Liner Set
    KKW Beauty

    Set comes with eight liners.

    Promising review: "I have been looking for the perfect nude/brown lip liners and I have finally found them. I love the rich colors they have and that they don’t dry up my lips like other high end brands. They are smooth to apply and the color stays on all day. They are so cute love the size and quantity I will definitely buy them again if available." —Kessia V.

    Get it from KKW Beauty for $38.

    34. Buttah. Vibe + Cleanse Combo Set provides an effective and exfoliating facial for melanin rich skin. Use both in tandem for a stimulating face massage that's enjoyable and energizing for your skin.


    Buttah. is a BIPOC-owned beauty brand specializing in skincare products for melanin rich skin types. Founder Dorian Renaud aims to have each product cater to a variety of skin types that deal with dryness, discoloration, oiliness, and blemish prone skin.

    Promising review: "I love the kit! The Buttah Vibe is easy to use and doesn't feel harsh against my skin. I had already been using the cleanser, but with the Buttah Vibe, I feel even more refreshed." —Felecia H.

    Get it from Buttah. for $49.99 (originally $54.99).

    When you can never truly have enough beauty products to set your 2021 up for success...


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