Everyone knows the best thing about the Super Bowl is arguably the commercials.
Well, one in particular this year had people choking back tears.
Just aired: Our #SuperBowl commercial. When everybody plays, we all win. https://t.co/6EEhbvWMN8 #SBLIII
We’re talking about Microsoft’s ad showcasing their new adaptive controller.
But the video game-loving kids with special needs who starred in the commercial were the real stars of the ad.
One kid says, “When I’m playing with a regular controller, there are some things that don’t work for me.”
Another adds, “It’s difficult for me to use both joysticks and the D pad at the exact same time.”
Then this wise-beyond-his-words kid says, “I never thought it was unfair. I just thought, ‘hey this is the way it is and it’s not gonna change.’”
People are also reacting to the incredibly heartwarming approach to the commercial.
@Microsoft Nice work #Microsoft. As an occupational therapist in #tech & #Design, we need more inclusive and accessible designs. When everybody plays, we all win!
@Microsoft The father about to cry nearly had me in tears. This was beautiful. Xbox >>>>
@Microsoft Finally a commercial for something of value and meaning. Shows how the product makes the ad, not the other way around. Great job Microsoft #Microsoft #SuperBowlAds
@Microsoft I absolutely loved this commercial! We got to see how the kids with different abilities are able to actually use the controllers alongside their friends locked in great gaming battles. #GCMSBP
@Microsoft LOVE! LOVE! LOVE it! My special needs son approves! ❤️❤️
The commercial’s tagline brought it all home: “When everybody plays, we all win.”
