2016: Malcolm Turnbull v. Bill Shorten
Labor: We'll Put People First.
Coalition: The Plan For A Strong New Economy.
(The Coalition has also used: "Stick To The Plan - Stability, Jobs, Growth".)
2013: Kevin Rudd v. Tony Abbott
Labor: A New Way For Australia's Future.
Coalition: Choose Real Change: A Stronger Australia, A Better Future.
The Coalition won the 2013 election.
2010: Julia Gillard v. Tony Abbott
Labor: Let’s Move Australia Forward.
Coalition: Stand Up For Australia. Stand Up For Real Action. (We Can’t Afford More Labor.)
There was a hung parliament in 2010, Labor took power after gaining support from the crossbench.
2007: John Howard v. Kevin Rudd
Labor: New Leadership. Fresh Ideas. Kevin 07.
Coalition: Proven Leadership for Australia. Go For Growth.
The Australian Democrats ran under: Bring Back Balance.
Labor won the 2007 election.
2004: John Howard v. Mark Latham
Labor: Opportunity for all Australians. Taking the Pressure Off Families. Ease the Squeeze.
Coalition: Protecting, Securing, Building Australia’s Future. The Howard Government Delivers.
The Coalition campaign also got quite personal with anti-Latham slogans, for example: If You Can't Run a Council, How Can You Run the Country? And, Don’t Take the Risk: Latham Will Squeeze the Fees.
The Coalition won the 2004 election.
2001: John Howard v. Kim Beazley
Labor: A Secure Future for all Australians. That’s What I Stand For.
Coalition: Heading in the Right Direction. Help Keep Australia in Safe Hands.
The Coalition won the 2001 election.
1998: John Howard v. Kim Beazley
Labor: Australia Deserves Better. A Safe and Secure Future for all Australians.
Coalition: For a Stronger Australia. Don’t Go Back to Labor. Australia Can’t Afford It.
The Coalition won the 1998 election.
1996: Paul Keating v. John Howard
Labor: Leadership.
Coalition: For All of Us. Tell Labor It’s Not Good Enough.
The Coalition won the 1996 election.
1993: Paul Keating v. John Hewson
Labor: Australia Deserves Better.
Coalition: Labor's Got to Go. We Can Do It ... Together.
Labor won the 1993 election.
1990: Bob Hawke v. Andrew Peacock
Labor: Bob Hawke for Australia’s Future.
Coalition: The Answer Is Liberal (to which prime minister Bob Hawke quipped: "If the answer is Liberal it must have been a bloody stupid question").
Labor won the 1990 election.
1987: Bob Hawke v. John Howard
Labor: Let’s Stick Together. Let’s See it Through.
Coalition: Get in Front Again.
Labor won the 1987 election.