back to top

Here's What The Last 30 Years Of Election Slogans Look Like

Pick strong leadership so jobs and growth are in safe hands for Australia's future.

Posted on

2016: Malcolm Turnbull v. Bill Shorten

Labor: We'll Put People First.

Coalition: The Plan For A Strong New Economy.

(The Coalition has also used: "Stick To The Plan - Stability, Jobs, Growth".)

2010: Julia Gillard v. Tony Abbott

Labor: Let’s Move Australia Forward.

Coalition: Stand Up For Australia. Stand Up For Real Action. (We Can’t Afford More Labor.)

There was a hung parliament in 2010, Labor took power after gaining support from the crossbench.

2007: John Howard v. Kevin Rudd

Labor: New Leadership. Fresh Ideas. Kevin 07.

Coalition: Proven Leadership for Australia. Go For Growth.

The Australian Democrats ran under: Bring Back Balance.

Labor won the 2007 election.


2004: John Howard v. Mark Latham

Labor: Opportunity for all Australians. Taking the Pressure Off Families. Ease the Squeeze.

Coalition: Protecting, Securing, Building Australia’s Future. The Howard Government Delivers.

The Coalition campaign also got quite personal with anti-Latham slogans, for example: If You Can't Run a Council, How Can You Run the Country? And, Don’t Take the Risk: Latham Will Squeeze the Fees.

The Coalition won the 2004 election.

2001: John Howard v. Kim Beazley

Labor: A Secure Future for all Australians. That’s What I Stand For.

Coalition: Heading in the Right Direction. Help Keep Australia in Safe Hands.

The Coalition won the 2001 election.

1998: John Howard v. Kim Beazley

Labor: Australia Deserves Better. A Safe and Secure Future for all Australians.

Coalition: For a Stronger Australia. Don’t Go Back to Labor. Australia Can’t Afford It.

The Coalition won the 1998 election.


1990: Bob Hawke v. Andrew Peacock

Labor: Bob Hawke for Australia’s Future.

Coalition: The Answer Is Liberal (to which prime minister Bob Hawke quipped: "If the answer is Liberal it must have been a bloody stupid question").

Labor won the 1990 election.

1987: Bob Hawke v. John Howard

Labor: Let’s Stick Together. Let’s See it Through.

Coalition: Get in Front Again.

Labor won the 1987 election.

Alice Workman is a political reporter for BuzzFeed News and is based in Canberra.

Contact Alice Workman at

Got a confidential tip? Submit it here.