So during a speech that will probably be remembered as "The Time The Prime Minister Was Struck Down By Possibly The Worst Cough In History", Theresa May focused on one big idea: the British Dream.
But what is it?
No one seems to know.
Is it a major security breach during a speech that's already a disaster?
Is it being able to deliver a speech when your political career is on the line without your voice absolutely collapsing?
Or is it being able to deliver a speech when your political career is on the line without the slogan behind you collapsing?
Perhaps it's something less significant?
It might be all of these things. Or as with some of her other policy ideas: It might just be a thing Ed Miliband once said.
Alan White is a news editor for BuzzFeed News and is based in London.
Contact Alan White at email@example.com.
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