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Literally No One Has A Clue What Theresa May Means By "The British Dream"

Oh god.

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So during a speech that will probably be remembered as "The Time The Prime Minister Was Struck Down By Possibly The Worst Cough In History", Theresa May focused on one big idea: the British Dream.

May starts off well by saying her election campaign was too scripted and then repeats "The British Dream" 8,000 times in 40 minutes #cpc17

But what is it?

Wtf is the British Dream? Bringing back Woolworths? #CPC17

"the british dream" - is that...a thing?

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No one seems to know.

The British don’t have a dream, they have a perpetual low-level nightmare they struggle to awake from.

Is it a major security breach during a speech that's already a disaster?

theresa may receiving her p45. #thebritishdream

Is it being able to deliver a speech when your political career is on the line without your voice absolutely collapsing?

Or is it being able to deliver a speech when your political career is on the line without the slogan behind you collapsing?

Theresa May: I would like to talk about the British Dream *D falls off* "The British Ream" *E goes* "The British Ram is a wonderful thing"

Perhaps it's something less significant?

When you’re queueing in Aldi and they open a new till #thebritishdream

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A pot full of new teabags #TheBritishDream

Wi-fi in every pub, a plug socket on every bus and train, and a Wetherspoons on every corner #TheBritishDream https://t.co/df9o22qcoU

Isn’t the British dream the one where we turn up naked and unprepared for an important exam? Or Brexit, as it’s otherwise known.

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It might be all of these things. Or as with some of her other policy ideas: It might just be a thing Ed Miliband once said.

May will use the British Dream throughout her speech... first used by Heseltine and main plank of Miliband’s 2014 conference speech.

Alan White is a news editor for BuzzFeed News and is based in London.

Contact Alan White at alan.white@buzzfeed.com.

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