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The only thing better than an ice cold bottle of craft beer is a bottle that's COME TO LIFE. From Beer Labels in Motion.
He also provides a short description of each beer; this one is "a surprisingly delicious beer and a percentage of the profits is used 'to help real people (and maybe a puppy or two).'"
According to Carmick, "the best IPA in the world."
How coy. (This happens to be one of my all-time favorite beers.)
For more of these incredible GIFs, check out Beer Labels in Motion and/or follow Trevor's project on Twitter.