Promoted Trend On Twitter Backfires Epically

Sprint has a twisted sense of humor…

1. Early Tuesday morning, this was at the top of the United States trends:

However, this happened right as 26-year-old Olympian Oscar Pistorius was being charged with the murder of his girlfriend, model Reeva Steenkamp.

The timing was pretty terrible, but it also probably doesn’t help that the trending topic was being promoted by Sprint.

(Pistorius is a sprinter… get it?!)

3. Can you say, hashtag AWKWARD?

#epicfail

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