Promoted Trend On Twitter Backfires Epically

Sprint has a twisted sense of humor…

1. Early Tuesday morning, this was at the top of the United States trends:

However, this happened right as 26-year-old Olympian Oscar Pistorius was being charged with the murder of his girlfriend, model Reeva Steenkamp.

The timing was pretty terrible, but it also probably doesn’t help that the trending topic was being promoted by Sprint.

(Pistorius is a sprinter… get it?!)

3. Can you say, hashtag AWKWARD?


Check out more articles on!

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.


    Hot Buzz

    Here’s Why The Cards Are Stacked Against "Moonlight"


    What Kind Of Adult Are You?

    Now Buzzing