It's almost time for Amazon's third annual Prime Day event. This year, it falls on July 11 — although some deals will begin as early as 9 p.m. ET on July 10!
You might remember the original Prime Day in 2015 for its, let's say, less than fantastic deals, but the retailer worked to increase inventory and amp up the deals last year (including deals on popular items like the Squatty Potty and the Instant Pot) — and this year's Prime Day promises to be even bigger.