On the afternoon of Thursday, March 7, Joss Whedon and much of the cast of his black-and-white feature film adaptation of William Shakespeare's Much Ado About Nothing packed into a tour bus for the roughly 24 hour trip from Los Angeles to the SXSW Film Festival in Austin, Texas. The crazy, kooky bus ride all came together after a few of the lesser-known castmates began trying to figure out how they were going to attend the film's U.S. premiere on Sat., March 9 at SXSW (Full disclosure: I'll be moderating a panel discussion with Whedon and his actors after the premiere). Once distributors Roadside Attractions and Lionsgate got on board with the notion of a bus tour, things snowballed. They called it "Bus Ado About Nothing."
With all that time cooped up in a tight space, life got a bit weird en route to Austin. Thanks to Twitter, Instagram, and Vine, the journey has been thoroughly documented for our enjoyment. (Note: When this was first posted, the passengers — including Whedon and actors Tom Lenk, Fran Kranz, Spencer Treat Clark, Jillian Morgese, Ashley Johnson, Nick Kocher, and Brian McElhaney — were still on the road. But it has since been UPDATED with their complete journey.)