Drake University recently held its 35th Annual Beautiful Bulldog Contest in Des Moines, Iowa. View this video on Vimeo 50 competitors wear crazy costumes, but are also judged on personality. Flickr: drakeu / Via Flickr: drakeu Huckleberry was the reigning royalty. Via Flickr: drakeu You remember her from Buzzfeed's front page. This challenger had his game face on. buzzfeed.com Another participant. It wasn't his first rodeo. Via Flickr: drakeu Just clowning around. Now, look. Every dog has its day. This just wasn't hers. Via Flickr: drakeu Pure class. Hundreds of spectators wondered, "Who will win?" The victor: Lucey, from Waukee, Iowa! This official Most Beautiful Bulldog is a therapy dog who makes everyone's day a little brighter (including yours). Long live the queen. Via Flickr: drakeu Via Flickr: drakeu "Goodbye until next year."