The Emergency Committee for Israel, the hawkishly pro-Israel conservative group, has released a new ad targeting the Obama administration's Iran policies, calling for immediate action to put an end to the country's nuclear program.
The "significant" ad buy will air in New York and Washington DC beginning today, on Sunday political shows, and during weekend sporting events, with additional markets to follow next week, according to the group.
The ad comes as the next round of nuclear talks with Iran will take place in Moscow next week, discussions that have yielded little in the past. The Obama administration has maintained that it has instituted the toughest sanction's yet on the country, though ECI, citing the International Atomic Energy Agency, says that in the meantime Iran has enriched enough Uranium to build five nuclear bombs.
"President Obama has spent four years talking, Iran has spent four years building," the narrator says ominously. “Obama is still talking, and Iran has enough fuel for five nuclear bombs...Talking isn’t working. It’s time to act — before it’s too late.”
Noah Pollak, the executive director of ECI released the following statement to BuzzFeed on the new ad:
"President Obama says we must prevent the Iranian regime from getting nuclear weapons. Yet talking isn't accomplishing this goal. Today, Iran has six times more enriched uranium than when President Obama came into office — enough for five nuclear bombs. We fear that the Obama administration is now intent on kicking the can down the road past the election. The Emergency Committee urges the president to live up to his promise to stop Iran. Don't delay. Don't ask others to do our job for us. It's time to act."
ECI was founded by The Weekly Standard founder and editor William Kristol. Evangelical leader and former presidential candidate Gary Bauer serves on its board, along with Rachel Abrams, the wife of George W. Bush Middle East adviser Elliott Abrams.
The ad follows a vocal campaign against Democrats before the 2010 midterms, and a spot in the NY-9 special election to fill Anthony Weiner's seat which argued that one can't be pro-Israel and pro-Obama.
With the economy dominating the electoral debate, the ad puts Obama — and Mitt Romney — on the spot with respect to Iran, calling for immediate action on an issue that neither the president nor his Republican challenger appears hungry to take up.
UPDATE: An earlier version of this post suggested that the explosion at the end of an ad is an imagined bombing; it's an imagined missile launch.