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Dove's most recent hair campaign, "#LoveYourCurls", encourages young girls and women everywhere to love their curly hair.
Known for their campaigns that promote real beauty and loving the skin you're in, Dove continues to widen the definition of beauty through embracing your curly hair. Dove's research states that only 4 out of 10 curly girls think their hair is beautiful. (WTF) The video focuses on teaching young girls how to love their hair by showing them you love yours. The video consists of interviews of girls ages 5-11 who are asked about their curly hair, their answers are a bit surprising and go to show the importance of teaching young girls there is not just one definition of beauty.
Grab your tissues and take a look at the campaigns video for yourself.
View this video on YouTube
KUDOS to you, Dove!
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