Paul Rudd Is Bobby Newport

If you've been following the Knope campaign on "Parks & Recreation," you know that Leslie Knope's campaign trail is off to a rough start. Things got worse for Leslie last night when she met her opposition: Bobby Newport, played by Paul Rudd, also known as your new favorite meme.

Rudd plays the dimwitted heir to the Sweetums Candy family throne and is slated to appear on the next three episodes of "Parks & Rec." I'm calling it now: Bobby Newport is your new favorite meme.

Here's why:

"My dad made them!"