Buzz·Posted on Jul 7, 2015We Asked People At Essence Fest What It Means To Be SouthernClass, sass, and lots of ass!by by Tracy ClaytonBuzzFeed Staff, by Heben NigatuBuzzFeed StaffLinkFacebookPinterestTwitterMail The Essence Festival is a music festival held by Essence magazine every year in New Orleans. ESSENCE Festival @essencefest .@maryjblige @kendricklamar @tromboneshorty and #floetry are about to blaze this stage! Stay tuned! #BringTheLove! 11:41 PM - 05 Jul 2015 Reply Retweet Favorite The festival draws more concertgoers than both Coachella and South by Southwest. The festival attracts people from all over the world, but a lot of them are Southerners, born and bred. View this photo on Instagram 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Want to hear more about our time in New Orleans at the Essence Festival? Subscribe and stay tuned to the Another Round podcast!