Your Mental Sorbet: “Where’s the beef!”

First airing in January 1984, the Wendy’s commercial portrayed a fictional fast-food competitor entitled “Big Bun”, where three elderly ladies are served an enormous hamburger bun containing a minuscule hamburger patty. While two of the women are so engaged, they are interrupted by an irascible Clara Peller, who searches in vain for customer assistance while making the outraged demand: “Where’s the beef!”.

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