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Today in Television History: December 14, 1969 Frosty the Snowman first aired on CBS.
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The show, based on the popular song of the same title, was produced for television by Rankin/Bass and featured the voices of comedians Jimmy Durante as narrator and Jackie Vernon as the title character. This special marked the first use of traditional cel animation for Rankin/Bass. Arthur Rankin, Jr. and Jules Bass wanted to give the show and its characters the look of a Christmas card, so Paul Coker, Jr., a greeting card and MAD Magazine artist, was hired to do the character and background drawings. The actual animation work was done in Japan, by Osamu Tezuka's studio, Mushi Production. Rankin/Bass veteran writer Romeo Muller adapted and expanded the story for television as he had done with Rudolph the Red-Nosed Reindeer in 1964.
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