Debuting in chains nationwide today, the Hot Mess Burger from Jack in the Box is the first fast food item to accurately describe your Saturday night spent downing shooters at Pistol Pete’s. This jumbo beef patty is topped with jalapenos, onion rings, and pepper jack cheese, all on sourdough bread. It’ll also be blowing up your TV sets during Super Bowl XXXXVII in the form of this ’80s-inspired ad:
Jack in the Box’s commitment to their hair band backstory doesn’t end there. To promote the Hot Mess Burger, they’ve cranked out some limited edition Meat Riot t-shirts and even put their made-up song on a custom Pandora station called Power Moves. Oh, and if you thought those 20 seconds were all that existed of the “Hot Mess” music video, guess again.