Mattel’s line of creep-chic Monster High dolls are way more popular than good ol’ Barbie. They have names like Frankie Stein, Draculaura, Clawdeen Wolf, and Ghoulia Yelps. They all attend Monster High - a school for freaks and enjoy activities like snowboarding. One of them is also vegan.
In just three years, Monster High has become a billion dollar brand, outperforming regular Barbie dolls. Kiyomi Haverly, Mattel’s vice president of design told NPR that they were surprised by Goth Barbies’ success. “We just noticed girls were into darker goth fashion,” she said.