"X Factor" Judge Natalia Kills "Bullied" Contestant, Gets Turned Into A Meme

Alternate title: Natalia Kills Her Career.

Last night on X Factor New Zealand, judgy-judge Natalia Kills WENT OFF on contestant Joe Irvine for allegedly copying her husband, Willy Moon's, look.

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Natalia, who was infuriated by Joe's suit and popular haircut, stated that she was "embarrassed to be sitting [in his] presence having to dignify that with an opinion.”

TV3

Natalia's husband, fellow judge and wearer of suits, added fuel to the fire by calling the performance "cheap and absurd", saying that it was "like Norman Bates dressing up in his mother's clothing".

TV3

A lot of people were furious with her.

Jay @Jay_1304

Not enough characters allowed in a tweet to express how disgusting @NataliaKills comments were on #XFactorNZ

06:56 PM - 15 Mar 2015

Others were disappointed.

Jake Bley @jakebley

I have always supported @NataliaKills, but this time I can't. Sorry babe, that was horrible. #xfactornz

11:09 AM - 15 Mar 2015

Suit-wearing contestant Joe tweeted this photo after the show:

joe irvine @jooe63_joe

I survived the Kills! #xfactornz

09:41 AM - 15 Mar 2015

X Factor NZ judge and SAINT Mel Blatt tweeted her support to Joe:

melanie blatt @melblatt

So proud of my group tonight @sarahAspicer @stevejbroad and special shout out to @jooe63_joe . I got you babe !!! See you all tomorrow 💋

09:22 AM - 15 Mar 2015

While fellow judge Stan Walker told X Factor fans not to "lower themselves" and warned Natalia that "she'd better say sorry".

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Stan Walker @1stanwalker

@NataliaKills U think its alright 2 champion urself in ur disgusting actions with no remorse 4 being a bully. Wake up man & humble urself.

10:38 PM - 15 Mar 2015

Meanwhile, Tumblr saw the funny side of the situation, and was quick to point out that that there are lots of instances in which a suit is standard dress. Like funerals.

Or weddings.

Others imagined other scenarios that would set Natalia off.

Like wearing pants, or T-shirts.

Or having the nerve to be a twin in Natalia's presence.

Or being a reflection.

Or playing a simple game of Simon Says.

Or playing Pokémon.

Or breathing.

Some jumped on the absurdity of Natalia going from zero to 100 in under a minute.

This person perfectly captured Natalia's probable response to seeing that she was a meme.

This person pulled no punches and called Natalia out for copying her look from Lady Gaga.

Another perfectly captured what Natalia's text messages would look like.

This person captured the Zodiac as Natalia Kills.

While this person got very meta with the whole thing.

This person made their feelings explicitly clear.

And this person perfectly summarised the whole situation.

Update: Natalia Kills and Willy Moon have been fired from The X Factor New Zealand.