1.
When a new collection is coming out.
2.
When your friend tries in vain to help you with your addiction.
3.
When you're broke for weeks after collecting all the items you ~needed~.
4.
When you suffer a tragedy.
5.
When you hit pan on your holy grail, limited-edition product.
6.
When you suddenly rediscover all the amazing products buried deep within your collection.
7.
When you can't get your eyeliner to even out.
8.
When you have a big night planned and you wanna go all out.
9.
When you have to explain to your friend that yes, you need different foundations with different finishes for different occasions.
10.
When you're faced with the struggle of wanting to socialise but also being incapable of getting ready in 10 minutes.
11.
When you need options...
12.
...and when you have too many options.
13.
When you recognise the absurdity of "needing" seven different shades of gold eyeshadow.
14.
And when you spend 400 hours cleaning all your brushes and you're feeling proud of your hard work.
